Preparing for Third-Party Cookie Deprecation
A survey of 450 marketers, advertisers, publishers and technology providers released by Aroscop and Brand Equity last December found that only 8% had deployed alternate solutions to prepare for a world without third-party cookies. We'll explore why investing more in first-party and zero-party data is the key to thriving in a cookieless world with Brian Lesser, CEO of InfoSum, and Joanna Catalano, Chief Growth Officer at Piano.