A survey of 450 marketers, advertisers, publishers and technology providers released by Aroscop and Brand Equity last December found that only 8% had deployed alternate solutions to prepare for a world without third-party cookies. We'll explore why investing more in first-party and zero-party data is the key to thriving in a cookieless world with Brian Lesser, CEO of InfoSum, and Joanna Catalano, Chief Growth Officer at Piano.
11:50Hear Paul Lopreiato, Associate Director of Audience Products and Analytics at Philadelphia and Boston magazines, discuss their experiences launching a subscription model during a pandemic.
8:40Partie 3 du workshop "Quels enseignements devez-vous tirer de l’année 2020 pour stimuler votre acquisition d’abonnés?" - Pour qui : Pour tout éditeur souhaitant s'inspirer des meilleures stratégies d'
12:17Partie 2 du workshop "Quels enseignements devez-vous tirer de l’année 2020 pour stimuler votre acquisition d’abonnés?" - Pour qui : Pour les éditeurs qui souhaitent lancer un produit d'abonnement digi
16:02Using Piano’s Likelihood to Convert scoring model, The Daily Beast used data to rethink who their most loyal users are, and developed targeted marketing experiences for these users and other audience
1:03Watch the best moments from Day 3, featuring Piano CEO Trevor Kaufman, SVP of Strategy Michael Silberman and VPs of Product Annbjørg Medhaug and Rachael Sydnes.
21:12Weltweite Benchmarken von über 300 globalen Kunden - - Clemens Hammacher - general manager DACH Piano
53:11Journalists have fought against misinformation, disinformation, racism and more over the last year, and these challenges still remain in 2021. Hear industry veterans Brian Morrissey, Founder of The Re
39:52Get an exclusive look at Piano benchmark data where we'll share what media companies just like yours are seeing as they evolve their subscriptions businesses.
53:11Publications targeting different audiences will clearly vary in how they approach subscription models. However, there are more similarities than you might think when it comes to how both national and
28:14Intelligence is key to any decision you make. When working to optimize your customer touchpoints, learn how Analytics can help design even more relevant content and personalized experiences for your c
44:31The end of third-party cookies impacts publishers, brands, consumers and tech companies. How can each side work together collaboratively to use the deprecation of this legacy technology to improve the
29:26Permission is now second only to cash. See why that’s a good thing for publishers as they increasingly use their direct relationships with users to build better customer experiences
49:12Whether for targeted experiences, content recommendations or ads, publishers can use zero- and first-party data to dynamically personalize what's on their websites. Hear how Lauren Bertolini, Chief Pr
3:42:51On Day 2, we covered topics ranging from harnessing more of your zero- and first-party data to turbocharging personalization with analytics and everything in between. Watch the recording and check out
4:00:44On Day 1, we covered topics ranging from supporting quality journalism in an era of fake news to hiring the right talent for your subscriptions business and everything in between. Watch the recording
24:01The largest news media groups in India have a very diverse approach to building a holistic digital tech stack while trying to prepare for the end of 3rd-party cookies. Piano’s SVP of Strategy, Michael
14:07Piano's SVP of Strategy, Michael Silberman led a 15-minute discussion at the Digiday Publishing Summit on Retaining Subscribers One Year Since the Pandemic Began.
2:31Learn why conversion rates are often lower than companies expect.
0:43Learn the different between active and passive churn.
2:29View conversion and retention data together to understand the full picture of your subscription business performance.
