Piano Strategic Services
The future, faster
Our in-house strategy and marketing experts help our clients go from an idea to a fully optimized revenue machine.
Grow revenue and drive results with exclusive data, proven process, and the most experienced conversion team.
More than just software
Piano partners with brands to help them deliver their best results. Our deeply experienced Strategic Services team will work with you to uncover and implement the best conversion and monetization strategies for your needs, whether you’re driving revenue by booking flights, selling subscriptions or improving memberships.
Accelerate growth
We’ll help you evolve your business faster through clear revenue and audience goals, pull on user-centered design thinking to create monetization scenarios that work, and draw context from a global database of real-world user behavior. All in concert to deliver the right recommendations for your business and users.
Product strategy
Filling in the gaps in your resources, Piano Product Strategy Services will help you define a product or conversion strategy designed to your audience needs, then add the context necessary to ensure that strategy succeeds.
Overview
Taking a highly collaborative approach, we start by understanding your brand and business, tapping into existing data and audience research from your in-house team. From there, we follow a four-step process to understand your audience via custom research, help your team develop the right product concepts and content strategy to serve that audience, build a revenue model and create a go-to-market plan. The result is the most robust, user-centered strategy possible.
Focus areas
- Building insight into your unique user profile, values, competitors and market dynamics.
- Creating a clear definition of the best approach for your brand and audience.
Outcomes
The end result: a solid plan for a successful user-centered revenue and conversion strategy — and a roadmap to bring it to market.
Launch Services
Once you’ve built a strategy that will resonate with your target audience, the fastest way to see revenue is to move to market swiftly.
Overview
Piano Launch Services provide the resources and capabilities to implement the Piano platform, mapping out the optimal user journey to avoid time-consuming pitfalls or mistakes. We introduce marketing and technological expertise that expedites the setup of onsite messaging, user flows and Piano software — letting you stay focused on your business goals.
Focus areas
- Mapping out a high-level user experience strategy that defines your customer journey.
- Wireframing every customer touchpoint, both within Piano software and integrated into your owned-and-operated channels
- Designing, copywriting and coding every Piano template based on established best practices.
- Defining and testing all of your initial experiences, terms, offers and more.
Outcomes
Piano can help you launch with confidence and speed — and with the best user experiences for your brand and users.
Optimization Services
By continually improving conversion at every step of the customer journey, Piano Optimization Services help you optimize your conversion performance and grow revenue.
Overview
Drawing from experience, proven tactics and a vast store of benchmark data we’ll help you create a strong conversion machine, to drive direct-to-consumer revenue or any other conversion goal.
Focus areas
- Testing, analyzing and improving your user journey.
- Building experiences within the Piano toolset and performing custom data analysis.
- Planning and buying paid media to amplify your onsite results.
- Optimizing messaging, UX, pricing and targeting.
Outcomes
Piano’s clients prove again and again that continuous testing and evolution of your tactics drive results. Determine the experiences, offers and journeys that drive the best outcomes, to continue meeting — and exceeding — your business goals.
Piano has been a great partner in helping launch our consumer subscription service, which we’re working together to rapidly scale. Their team is smart and efficient and has quickly become a valuable resource for us.
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2200%
Growth in subscriptions 24 months from launch
*Median performance for Piano Optimization Services customers
Put your user first. Deliver business growth. Achieve your best results with Piano Strategic Services.