Empirik – the Lyon-based smart digital marketing agency – joined us on stage at Piano Academy Live 2022, where CEO Lionel Cherpin looked at the data governance challenges businesses face in today’s rapidly expanding data ecosystem. He also discussed the need to make sure all teams are aligned with their company’s data strategy. 

Key Takeaways:

Successful analytics projects are about generating value as well as minimizing risks. It’s important for organizations to stay focused on the main goals of analytics. Companies need to be able to activate their data so their teams can make better business decisions – but also mitigate the legal and technological risks in terms of reliability.

It’s essential to align all the stakeholders around an analytics project. Teams can often have conflicting interests, so it’s important to make sure everyone is on board from the beginning. This means communicating with everyone involved to understand their pain points, the associated risks, and the best analytics use cases to move the project forward.

An agile and minimal approach to data governance is the key to creating value. A ‘less is more’ approach to data sobriety has a range of environmental, legal, and financial benefits, as well as helping to share and democratize data across teams. By keeping it simple, businesses can cut down on the impact of processing and analyzing huge volumes of data.

The Objectives and Key Results (OKR) approach can unite teams around a single defined vision of the use of analytics and data. To enable a company to be truly data-driven, OKR helps to align teams within the organization around structured goals. This way they combine their efforts to drive the business’ digital transformation. 

To learn more, watch the full recording above.