In our just-released inaugural Subscription Performance Benchmark Report, we deep-dive into our learnings from a year in which subscriptions surged, due in part to COVID-19 and in part to a shift in consumer acceptance to support and pay for good journalism. Our report proves that content-driven subscription businesses can grow at an incredible pace during moments of high demand. Michael Silberman, SVP of Strategy and Patrick Appel, Director of Research the brains behind the report, led a session on how to adapt content and marketing strategies as the top stories change.

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