It's not enough to simply acquire new subscribers. Thriving subscription businesses must consider acquisition and retention together in order to focus on customer lifetime value, minimize churn, and build profitable long-term relationships. 

This recorded webinar explores these topics and more with Selma Stern, SVP of Consumer Subscriptions, Business Insider & Patricia Fegert, CLTV Expert, FUNKE Digital.

This course will teach you:

  • How to interpret annual vs monthly retention curves
  • How to calculate LTV and understand the impact of retention
  • The difference between active and passive subscriber churn
  • Which factors have the greatest impact on retention
  • Tactics you can use today to boost retention