After launching their first static paywall in 2013, Polaris Media sør with their home base in southern Norway serving local news across 21 regional newspapers, recognized a huge opportunity to improve how subscription offers fit into their user journey. They launched their first dynamic paywall with Piano in 2019 and supercharged their capabilities to tailor the look and feel, run several paywalls simultaneously, show content to different audience segments and more.

In this webinar, Polaris media Sør discusses their path to defining what makes a good paywall and the steps they’ve taken to show the right message at the right time to the right audience.