How Piano helped Fortune Media go premium in one year and triple conversions
Founded in 1929, Fortune is a global media organization dedicated to helping its readers, viewers, and attendees succeed big in business through unrivaled access and best-in-class storytelling.
In 2019, Fortune was divested from Meredith to a private investor and became Fortune Media. In this new incarnation, the priority of the publication changed to place digital over print.
The Fortune digital team was given a year to develop the site into a successful Premium offer.
After the sprint to get the new Premium site up and running, the digital team had three main directives:
- Keep it simple – complexity never adds value
- Be prepared to build more than just a paywall
- The less friction encountered by the customer, the better
Find out more about how Fortune Media leveraged Piano technology to meet their ambitious goal with optimizing their subscription tactics in this case study.