Journalists have fought against misinformation, disinformation, racism and more over the last year, and these challenges still remain in 2021. Hear industry veterans Brian Morrissey, Founder of The Rebooting (formerly of Digiday), and Jay Yarow, SVP, Executive Editor at CNBC, discuss their strategies for continuing to fight the good journalism fight and how the rest of the industry can support the cause.
2:51:59Piano Academy Fall 2021 took place on November 18 from 8:30 AM - 12:00 PM EST. This half-day event was filled with insights on how to help your business better engage audiences, elevate brand experien
49:05Even though Google has pushed back its deadline for third-party data deprecation to 2023, it's no reason to pause plans to figure out an alternative for your business. Publishers and brands were alrea
29:26Permission is now second only to cash. See why that’s a good thing for publishers as they increasingly use their direct relationships with users to build better customer experiences.
1:02:22In our just-released inaugural Subscription Performance Benchmark Report, we deep-dive into our learnings from a year in which subscriptions surged, due in part to COVID-19 and in part to a shift in c
44:31The end of third-party cookies impacts everyone. How can we work together to use the deprecation to improve the consumer value exchange and positively influence business performance?
8:49Hear Nina La France, SVP Consumer Marketing & Business Development, Forbes, discuss their experiences launching a subscription model during a pandemic.
11:50Hear Paul Lopreiato, Associate Director of Audience Products and Analytics at Philadelphia and Boston magazines, discuss their experiences launching a subscription model during a pandemic.
Google is testing privacy controls and doesn't plan to adopt new tracking tech after phasing out third-cookies. Start planning for the transition away from third-party cookies instead of panicking.
See highlights from our winter 2021 Piano Academy, in which we covered subscriptions, personalization and analytics through client case studies, partner roundtables and Piano executive and experts.
39:52Get an exclusive look at Piano benchmark data where we'll share what media companies just like yours are seeing as they evolve their subscriptions businesses.
28:14Intelligence is key to any decision you make. When working to optimize your customer touchpoints, learn how Analytics can help design even more relevant content and personalized experiences.
Coming out of this pandemic subscription surge, many publishers are focusing more on retention. Our data shows a boost in median retention rates in annual and monthly subscriptions.
Consider these nine stats that can help you build a subscription business that delivers personalized journeys for each subscriber, driven by a deeper, data-driven understanding of their needs.
Third-party cookies are going away at the end of the year. We have tips, tricks and tools to help you prepare for a cookieless future.
The end of third-party cookies has ushered us into a new era of consent-based personalization.
Third-party cookies are phasing out -- you can use zero-party data and first-party data to thrive in a cookieless world.
59:36This course will teach you: The biggest subscription lessons learned from 2020 Ways to monetize your subscriptions using ad revenue How Piano clients calculate subscription lifetime value What to i
What will the digital advertising landscape look like once third-party cookies come to an end?
Tracking third-party cookies, advertisers and marketers have tried to put the right ads in front of the right people but with the demise of third-party data they most adopt a zero-party data strategy.
