How local and national publications are transforming their businesses through reader revenue

March 11, 2021

Publications targeting different audiences will clearly vary in how they approach subscription models. However, there are more similarities than you might think when it comes to how both national and local publications developed their models. Hear Paul Lopreiato, Associate Director of Audience Products and Analytics at Philadelphia and Boston magazines, and Nina La France, SVP, Consumer Marketing & Business Development at Forbes Media, discuss their experiences.

Previous Video
Numbers that Matter and How to Use Them
Numbers that Matter and How to Use Them

Get an exclusive look at Piano benchmark data where we'll share what media companies just like yours are se...

Next Article
9 Stats for Subscription Success
9 Stats for Subscription Success

Consider these nine stats that can help you build a subscription business that delivers personalized journe...