Piano has been named Best Subscription Platform in the 2021 Digiday Technology Awards, which recognize companies advancing the digital media industry by fostering technology-focused innovation.
While the COVID-19 pandemic battered many businesses, the publishing industry experienced high growth and engagement as consumers flocked to support national and local media outlets. As advertising dollars dwindled, these websites needed to differentiate their revenue streams, and Piano provided a solution to optimize reader revenue through subscription programs.
Piano enables publishers and brands to orchestrate and optimize customer journeys across paywalls, content and personalized experiences. Successful subscription strategies require ongoing optimization—testing content, pricing, user journeys and more. Piano makes this process easy with its drag-and-drop interface.
By using this tool to expand the lifecycle and value of every digital interaction, Piano’s clients—including IBM, CNBC, Nielsen, The Wall Street Journal, NBC Sports, Gannett, The Telegraph, the BBC, Kirin Holdings and more—have strengthened audience engagement, increased business agility and driven more revenue.
“We’ve entered a whole new era of opportunity for publishers and other digital businesses as they move to not only understand the user data they’re collecting, but then bring it to life for analysis and targeting,” said Trevor Kaufman, CEO, Piano. “We’re uniquely positioned to help our customers solve this ‘last mile problem’ for data — using it in real time to influence customer behavior. This is what sets us apart for optimizing subscription conversion and retention, and we’re proud Digiday has recognized that.”
In February 2021, Piano launched significant enhancements to its flagship product, Composer, adding new capabilities to apply real-time propensity models, recommend content based on performance and prevent accidental churn. The update also prepared Piano’s platform for the impending deprecation of third-party cookies by enabling audience segmentation and activation based on zero- and first-party data attributes.
Piano’s complete digital experience cloud empowers every team to understand and influence customer behavior through superior digital analytics and audience activation tools. The platform was also recognized as Data Management Solution of the Year in the 2021 Data Breakthrough Awards and Product of the Year in the 2020 BIG Awards for Business.