How do you define the success of your digital subscriptions—and how can they perform even better? Join Piano in conversation with Matthew Harrison of Sifted and Svein-Erik Hole of Teknisk Ukeblad Media AS to hear the metrics that matter most to launch successful subscription strategies.
Testing is at the core of improving subscription programs. Learn how Piano enabled Gulf News to test three different onsite elements to compare performance.
Launching a digital subscription product for the first time doesn’t have to be daunting. Use this guide to learn how to build and optimize your offering.
Piano has been named Best Subscription Platform in the 2021 Digiday Technology Awards, which recognize companies advancing the digital media industry by fostering technology-focused innovation.
59:45Ne manquez pas cette occasion d'explorer les leçons sur la conversion et la fidélisation tirées du trésor de données exclusives de Piano.
Piano Academy returned in September 2021 with presentations for publishers and broadcasters on subscriptions, analytics and personalization.
26:32Patrick Appel, Director of Research led a discussion at the INMA Digital Reader Engagement Masterclass on Engagement Insights and Benchmarks Across the Marketing Funnel.
26:10Piano's proprietary data from hundreds of publishers teaches valuable lessons for increasing conversion and retention. Their data shows that a reader's engagement level during the trial period is a cr
Piano Frictionless can help digital publishers drive subscription success after Apple’s App Store changes take effect.
Publishers and news brands are experimenting with different levels of personalization to improve the experience of visitors to their sites and to encourage them to become more loyal, regular readers.
Here’s a quick recap of the top stories we loved diving into over this last month! This month we look at the content and journalism side of subscriptions and how each can serve a different purpose.
Let’s explore the main highlights across digital engagement, retention and conversion during COVID-19 and unpack how publishers can use this data to prepare for future shifts in consumer demand.
1:02:22In our just-released inaugural Subscription Performance Benchmark Report, we deep-dive into our learnings from a year in which subscriptions surged, due in part to COVID-19 and in part to a shift in c
For the first time ever, we’ve packaged up this data into our inaugural, bi-annual Customer Journey Benchmarks Report so you can see the numbers that matter most to your subscription business.
In response to the password-sharing trend, Piano has released a Suspicious Activity Report for publishers to identify password-sharers and engage them with appropriate communication, pricing and terms
47:17Covid led to massive surges in traffic and subscriptions over the last year. Now that this initial boost is over, international publishers talk about how they’ve retained the subscribers they won.
We’ve designed Best Practices Highlights to break down the subscriptions strategies, underpinned by industry-leading expertise and data-driven benchmark data from across hundreds of publishers.
8:49Hear Nina La France, SVP Consumer Marketing & Business Development, Forbes, discuss their experiences launching a subscription model during a pandemic.
11:50Hear Paul Lopreiato, Associate Director of Audience Products and Analytics at Philadelphia and Boston magazines, discuss their experiences launching a subscription model during a pandemic.
Sifted, the FT-backed news website covering the world of European start-ups, launched a paywall after two years in business to generate a “deeper attachment” with its readers and more stable income.
16:02Using Piano’s Likelihood to Convert scoring model, The Daily Beast used data to rethink who their most loyal users are, and developed targeted marketing experiences for these users and other audience
