Launching a subscription business might have been the hot publisher trend of 2020, but it doesn’t mean it’s a simple process to undertake. As we learned in our recent Piano Academy event, there are many critical cross-functional conversations and steps involved with the decision to launch, and then optimise, a reader revenue model. What can help make the process easier? Expertise and data.
We’ve designed our new Best Practices Highlights to help break down the main components of a subscriptions strategy. They’re underpinned by industry-leading expertise and data-driven benchmark data from across hundreds of publishers. Read our Highlights for more on:
- Journey orchestration
- Onsite content recommendations
- Ad blocking
- Paid targeting
- Paid conversions