Piano Academy
Whether you're new to reader revenue or running advanced subscriber models, Piano Academy is designed to educate, inform and support your business goals of growing, expanding and engaging your audience.
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11:50Watch VideoHow Philly and Boston Magazines Pivoted to a Reader Revenue Model
Hear Paul Lopreiato, Associate Director of Audience Products and Analytics at Philadelphia and Boston magazines, discuss their experiences launching a subscription model during a pandemic.
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Read ArticleRetiring Third-Party Cookies: Stop Panicking and Start Planning
Google is testing privacy controls and doesn't plan to adopt new tracking tech after phasing out third-cookies. Start planning for the transition away from third-party cookies instead of panicking.
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Read ArticleHighlights from Piano Academy, Winter 2021 Edition
See highlights from our winter 2021 Piano Academy, in which we covered subscriptions, personalization and analytics through client case studies, partner roundtables and Piano executive and experts.
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53:11Watch VideoSupporting News Accuracy and Diversity in a Post-Fakebook World
Journalists have fought against misinformation, disinformation, racism and more over the last year, and these challenges still remain in 2021. Hear industry veterans Brian Morrissey, Founder of The Re
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39:52Watch VideoNumbers that Matter and How to Use Them
Get an exclusive look at Piano benchmark data where we'll share what media companies just like yours are seeing as they evolve their subscriptions businesses.
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53:11Watch VideoHow local and national publications are transforming their businesses through reader revenue
Publications targeting different audiences will clearly vary in how they approach subscription models. However, there are more similarities than you might think when it comes to how both national and
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28:14Watch VideoTurbocharging Personalization with Analytics
Intelligence is key to any decision you make. When working to optimize your customer touchpoints, learn how Analytics can help design even more relevant content and personalized experiences for your c
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44:31Watch VideoPost-Cookie Identity from All Sides: A Roundtable
The end of third-party cookies impacts publishers, brands, consumers and tech companies. How can each side work together collaboratively to use the deprecation of this legacy technology to improve the
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29:26Watch VideoPermission as the New Currency
Permission is now second only to cash. See why that’s a good thing for publishers as they increasingly use their direct relationships with users to build better customer experiences
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49:12Watch VideoUsing Data to be Dynamic in Onsite Experiences
Whether for targeted experiences, content recommendations or ads, publishers can use zero- and first-party data to dynamically personalize what's on their websites. Hear how Lauren Bertolini, Chief Pr
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47:55Watch VideoPreparing for Third-Party Cookie Deprecation
A survey of 450 marketers, advertisers, publishers and technology providers released by Aroscop and Brand Equity last December found that only 8% had deployed alternate solutions to prepare for a worl
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Read ArticleThrive in the Post-Cookie World by Harnessing Your Own Data
Third-party cookies are phasing out -- you can use zero-party data and first-party data to thrive in a cookieless world.
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Read ArticlePiano’s Cookieless Survival Kit
Third-party cookies are going away at the end of the year. We have tips, tricks and tools to help you prepare for a cookieless future.
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Read ArticleHow Publishers Are Maximizing Retention After the COVID-19 Subscription Surge
Coming out of this pandemic subscription surge, many publishers are focusing more on retention. Our data shows a boost in median retention rates in annual and monthly subscriptions.
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Read Article9 Stats for Subscription Success
Consider these nine stats that can help you build a subscription business that delivers personalized journeys for each subscriber, driven by a deeper, data-driven understanding of their needs.
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Read ArticlePiano Academy is Back
Piano Academy is back!
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Read ArticlePermission: The New Currency to Create Customer Loyalty
The end of third-party cookies has ushered us into a new era of consent-based personalization.
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Read FlipbookA Guidebook to the Subscriber Journey
Tracking third-party cookies, advertisers and marketers have tried to put the right ads in front of the right people but with the demise of third-party data they most adopt a zero-party data strategy.
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Read FlipbookThe Zero Party Data Strategy
What will the digital advertising landscape look like once third-party cookies come to an end?
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Read Flipbook5 Steps to Building a Successful Digital Subscription Business
5 Steps to Building a Successful Digital Subscription Business
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