Piano Academy

Whether you're new to reader revenue or running advanced subscriber models, Piano Academy is designed to educate, inform and support your business goals of growing, expanding and engaging your audience.

  • Piano Academy is Back

    Piano Academy is Back

    Piano Academy is back!

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  • Success in Subscription- The Spectator & Winnipeg Free Press59:36

    Success in Subscription- The Spectator & Winnipeg Free Press

    This course will teach you: The biggest subscription lessons learned from 2020 Ways to monetize your subscriptions using ad revenue How Piano clients calculate subscription lifetime value What to i

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  • Strategies for boosting CLTV with Business Insider and Funke Digital56:32

    Strategies for boosting CLTV with Business Insider and Funke Digital

    It's not enough to simply acquire new subscribers. Thriving subscription businesses must consider acquisition and retention together in order to focus on customer lifetime value, minimize churn, and b

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  • How Crain Communications uses pricing research to grow revenue

    How Crain Communications uses pricing research to grow revenue

    Veebha Mehta is the CMO at Crain Communications, a diverse business publisher with titles spanning the advertising, healthcare, investment, automotive, and plastics industries. When she assumed...

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  • Maximizing Acquisition- Perfecting Pricing and Promotions58:25

    Maximizing Acquisition- Perfecting Pricing and Promotions

    From identifying the perceived relationship between price and value, to different pricing strategies that maximize revenue, we’ll walk you through all the elements of a subscription pricing strategy d

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  • Rapid Subscription Growth: How Piano Helped The Daily Memphian Achieve a 12 Month Subscriber Goal in 3 Weeks

    Rapid Subscription Growth: How Piano Helped The Daily Memphian Achieve a 12 Month Subscriber Goal in 3 Weeks

    Dedicated to providing 650,000+ Memphians with intelligent local journalism, The Daily Memphian sought to boost their loyal subscriber base.

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  • What brands can learn from publishers about monetizing content51:32

    What brands can learn from publishers about monetizing content

    Publishers have mastered the art of leveraging high-quality content to boost audience engagement and revenue, and now global brands can adopt similar strategies, too

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  • Piano Academy: An Event for Indian Publishers57:22

    Piano Academy: An Event for Indian Publishers

    From understanding your audience, determining products and pricing, to preparing for launch, we’ll take you through all the critical elements of a successful subscription model, and equip you to launc

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  • Thinking of a Reader Revenue Program?56:53

    Thinking of a Reader Revenue Program?

    Subscription models are on the rise. Learn how publishers can earn more paying readers. First course featuring Eric Barnes CEO of the Daily Memphian.

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  • Subscription Success in 2021- An Event for Italian Publishers1:26:50

    Subscription Success in 2021- An Event for Italian Publishers

    Watch Maria Sgromo, Business Development Manager at RCS MediaGroup, the Digital Strategist Valerio Bassan, Alessandro Vento, CEO at D-Share, and Michael Silberman, SVP Strategy at Piano discuss how to

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