Payments’ Role in the Personalization of Digital Content Consumption [PYMNTS Interview with Piano CEO, Trevor Kaufman]
Consumers don’t just hope for personalized shopping experiences, they expect them.
Whether using online marketplaces such as Amazon and Etsy or mobile apps such as Gilt or Poshmark, product recommendations, informed by purchase histories and preferred payment methods, are becoming a standard aspect of digital checkout experiences. Online content subscription purchasing experiences are far different from that ideal in practice, however. Magazines, newspapers, television networks and other content providers typically offer more uniform interfaces that may not consider their customers’ geographies, content or payment preferences.
Check out Piano's CEO Trevor Kaufman’s recent interview with PYMNTS. This featured story discusses how to leverage digital payments for highly personalized content consumption experiences created to maximize conversions and minimize churn.
Click here to access the full interview.