How the right data can build brand value and protect consumer privacy

June 1, 2021

A sea change in measurement is underway, as the industry begins to move beyond its longtime reliance on third-party data to target consumers. But what's really the best long-term option for companies and their clients? On Thursday, May 27, our Chief Growth Officer Joanna Catalano, our Managing Director, Global Accounts Marie Fenner, ID5 Co-founder and CEO Mathieu Roche and Ad Age Studio 30 Editor John Dioso discussed top strategies as advertisers prepare for the cookieless future.

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How the Right Data Can Build Brand Value and Protect Consumer Privacy
How the Right Data Can Build Brand Value and Protect Consumer Privacy

We recently continued our discussion of third-party cookie deprecation with Ad Age Studio 30 and ID5 on "Ho...

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Bien'ici - Accelerating digital growth with a privacy-friendly, user-centric strategy
Bien'ici - Accelerating digital growth with a privacy-friendly, user-centric strategy

Created in 2015 by real estate industry professionals, Bienici.com is one of France's leading real estate a...