Learn from Jagran New Media’s CEO, Bharat Gupta and Alex Chapko, General Manager, Piano, about the winning strategies and tactics this leading media company has put in place to create a more resilient future for their organisation.
By using Piano’s flexible DMP, Mediahuis can now run custom-audience campaigns specific to their advertisers’ business needs that drive revenue. Find out more in this case study.
28:18A sea change in measurement is underway, as the industry begins to move beyond its longtime reliance on third-party data to target consumers. But what's really the best long-term option for companies
44:27All too often, both individuals and organizations hoard the most prized asset in the digital ecosystem: data. This has led to different types of data — such as those tied to ad revenue, subscriptions,
Discover how first-party contextual data will allow you to build cross-device user profiles and drive conversions with personalized customer experiences.
Publishers and news brands are experimenting with different levels of personalization to improve the experience of visitors to their sites and to encourage them to become more loyal, regular readers.
If publishers want to convert website visitors into paying customers, they’ll need to master the art of using data to create audience profiles.
Contextual data helps you understand more about your users to deliver more personalized experiences to them and go beyond just a lead’s name to understand their industry, work, and content preferences
Progressive profiling is a method of gradually acquiring zero- and first-party data from your users and slowly piecing together detailed audience profiles using those insights.
First-party data is a useful resource that allows marketers, publishers, website managers and business strategists to build rich, privacy-friendly profiles of users. See how you can collect more of it
Whether it's subscription or sponsorship, public media outlets leverage their content with the goodwill of their audiences. Brand loyalty is the secret to public media's success.
Piano's 10 guidelines for building an effective data governance strategy.
How L’Équipe has laid the foundations for data governance and optimized its data management and democratization processes.
Effective data governance enables companies to better leverage their digital analytics to facilitate decision-making and support the data needs of teams across the organization.
Effective data governance enables companies to better leverage their digital analytics to facilitate decision-making and support the data needs of teams across the organization.
Google confirmed that it will now not phase out support for or use of third-party cookies until later in 2023, setting their deadline back two years from what was originally announced in ear
Data governance is about the understanding of data across a business and team collaboration to get the most from their data assets. Here’s how to become the master of your data governance strategy.
Data sampling is the standard practice of the major analytics players. It’s important to know the dangers of sampling and the negative financial impact it can have on your organization.
47:58The deprecation of third-party cookies it’s a big opportunity for publishers to gain control over their data and revenue after the damage inflicted on them by the misuse of cookies. Today, Technology
We recently continued our discussion of third-party cookie deprecation with Ad Age Studio 30 and ID5 on "How the right data can build brand value and protect consumer privacy."
30:58A sea change in measurement is underway, as the industry begins to move beyond its longtime reliance on third-party data to target consumers. But what's really the best long-term option for companies
