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  • Is there a future for marketing attribution with the demise of third-party cookies?

    Is there a future for marketing attribution with the demise of third-party cookies?

    With the end of third-party cookies in 2023, can you still carry out effective marketing attribution.

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  • Piano Announces New Digital Analytics Solution

    Piano Announces New Digital Analytics Solution

    Piano announced the launch of Piano Analytics, an advanced analytics solution built from the ground up to address the challenge many users face with complicated and yet, limited, tools available today

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  • What if Data Was Your Competitive Advantage?

    What if Data Was Your Competitive Advantage?

    Why analytics is essential to drive decisions and support organizational growth

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  • How to optimize your ROI with marketing attribution

    How to optimize your ROI with marketing attribution

    Effective marketing attribution is vital to be able to constantly measure your ROI with a relevant breakdown of the investments made on each marketing channel.

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  • Digital Publishers Can Turn Apple’s App Store Changes into an Advantage with Frictionless Technology

    Digital Publishers Can Turn Apple’s App Store Changes into an Advantage with Frictionless Technology

    Piano Frictionless can help digital publishers drive subscription success after Apple’s App Store changes take effect.

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  • Nick Worth Joins Piano as Inaugural Chief Client Officer

    Nick Worth Joins Piano as Inaugural Chief Client Officer

    Piano announced that Nick Worth has joined the organization as its inaugural chief client officer. Worth is an accomplished B2B service delivery and marketing leader with a proven track record of deli

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  • Choosing the best marketing attribution model for your business

    Choosing the best marketing attribution model for your business

    With an increasing number of touchpoints in the customer journey, effective marketing attribution allows you to demonstrate the value of each marketing channel

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  • How to Set Up Marketing Attribution Analysis

    How to Set Up Marketing Attribution Analysis

    Effective marketing attribution is a fundamental component for an organization to achieve its marketing objectives.

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  • Monthly News Roundup: August 2021

    Monthly News Roundup: August 2021

    Here’s a quick recap of the top analytics stories we’ve loved diving into this month from Snowflake, TechRepublic, IDC and AdExchanger.

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  • How to Create a Better User Experience to Convert Fly-by Users into Loyal Subscribers

    How to Create a Better User Experience to Convert Fly-by Users into Loyal Subscribers

    Publishers and news brands are experimenting with different levels of personalization to improve the experience of visitors to their sites and to encourage them to become more loyal, regular readers.

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  • Piano Named to 2021 Inc. 5000 List of America’s Fastest-Growing Private Companies

    Piano Named to 2021 Inc. 5000 List of America’s Fastest-Growing Private Companies

    Piano, a global analytics and activation platform, has once again been recognized in the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in the US.

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  • How to Build User Profiles with a Data Management Platform (DMP) to Increase Subscriber Conversations

    How to Build User Profiles with a Data Management Platform (DMP) to Increase Subscriber Conversations

    If publishers want to convert website visitors into paying customers, they’ll need to master the art of using data to create audience profiles.

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  • Piano Named “Best MarTech Startup” in 2021 MarTech Breakthrough Awards Program

    Piano Named “Best MarTech Startup” in 2021 MarTech Breakthrough Awards Program

    Piano has been selected as the winner of the “Best MarTech Startup” award in the fourth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough.

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  • How to Make More Strategic Decisions With Contextual Data

    How to Make More Strategic Decisions With Contextual Data

    Contextual data helps you understand more about your users to deliver more personalized experiences to them and go beyond just a lead’s name to understand their industry, work, and content preferences

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  • How Progressive Profiling Helps Build Rich Audience Segments

    How Progressive Profiling Helps Build Rich Audience Segments

    Progressive profiling is a method of gradually acquiring zero- and first-party data from your users and slowly piecing together detailed audience profiles using those insights.

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  • How to Collect More First-Party Data

    How to Collect More First-Party Data

    First-party data is a useful resource that allows marketers, publishers, website managers and business strategists to build rich, privacy-friendly profiles of users. See how you can collect more of it

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  • Lessons from Public Media for the Post-Third-Party Cookie Future

    Lessons from Public Media for the Post-Third-Party Cookie Future

    Whether it's subscription or sponsorship, public media outlets leverage their content with the goodwill of their audiences. Brand loyalty is the secret to public media's success.

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  • Piano Named Organization of the Year in 2021 Sales and Marketing Technology Awards

    Piano Named Organization of the Year in 2021 Sales and Marketing Technology Awards

    The Business Intelligence Group has recognized Piano as Organization of the Year in the 2021 Sales and Marketing Technology Awards, known as “The Sammys.”

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  • Tipsheet: 10 Tips for Building an Effective Data Governance Model

    Tipsheet: 10 Tips for Building an Effective Data Governance Model

    Piano's 10 guidelines for building an effective data governance strategy.

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  • The Importance of First-Party (and Zero-Party) Data

    The Importance of First-Party (and Zero-Party) Data

    First-party and zero-party data are invaluable because both are provided directly by the user, so you know where it’s sourced, which means it also tends to be more accurate than third-party data.

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