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Effective marketing attribution is a fundamental component for an organization to achieve its marketing objectives.

Here’s a quick recap of the top analytics stories we’ve loved diving into this month from Snowflake, TechRepublic, IDC and AdExchanger.

Publishers and news brands are experimenting with different levels of personalization to improve the experience of visitors to their sites and to encourage them to become more loyal, regular readers.

Piano, a global analytics and activation platform, has once again been recognized in the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in the US.

If publishers want to convert website visitors into paying customers, they’ll need to master the art of using data to create audience profiles.

Piano has been selected as the winner of the “Best MarTech Startup” award in the fourth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough.

Contextual data helps you understand more about your users to deliver more personalized experiences to them and go beyond just a lead’s name to understand their industry, work, and content preferences

Progressive profiling is a method of gradually acquiring zero- and first-party data from your users and slowly piecing together detailed audience profiles using those insights.

First-party data is a useful resource that allows marketers, publishers, website managers and business strategists to build rich, privacy-friendly profiles of users. See how you can collect more of it

Whether it's subscription or sponsorship, public media outlets leverage their content with the goodwill of their audiences. Brand loyalty is the secret to public media's success.

The Business Intelligence Group has recognized Piano as Organization of the Year in the 2021 Sales and Marketing Technology Awards, known as “The Sammys.”

Piano's 10 guidelines for building an effective data governance strategy.

First-party and zero-party data are invaluable because both are provided directly by the user, so you know where it’s sourced, which means it also tends to be more accurate than third-party data.

A quick recap of the top stories we loved diving into over this last month! Right now, we’re tuned in to all the buzz about Google’s third-party cookie deprecation delay and what it means.

How L’Équipe has laid the foundations for data governance and optimized its data management and democratization processes.

These fundamentals to safeguarding your business and your data will ensure you'll be prepared for the day cookies are eliminated.

Effective data governance enables companies to better leverage their digital analytics to facilitate decision-making and support the data needs of teams across the organization.

Effective data governance enables companies to better leverage their digital analytics to facilitate decision-making and support the data needs of teams across the organization.

Clear criteria can be helpful when looking for an identity solution. Here are five recommendations for evaluating and testing identity solution providers as the clock winds down on third-party cookies