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Read ArticleAvoiding Data Sampling Places Quality Over Quantity
Data sampling is widespread in analytics and the standard practice of the major players. It’s important to be know the dangers of sampling and negative financial impact it can have on your organizatio
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Read ArticlePiano's Data Health Checklist
Piano's Data Health checklist
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Read ArticleOn the Third Anniversary of the GDPR, Has Data Privacy Actually Improved?
Three years into the GDPR
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Read ArticleLessons Learned from the Pandemic-Era Subscription Boom
Let’s explore the main highlights across digital engagement, retention and conversion during COVID-19 and unpack how publishers can use this data to prepare for future shifts in consumer demand.
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Read ArticleHow the Right Data Can Build Brand Value and Protect Consumer Privacy
We recently continued our discussion of third-party cookie deprecation with Ad Age Studio 30 and ID5 on "How the right data can build brand value and protect consumer privacy."
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Read ArticleMonthly News Roundup: May 2021
A quick recap of the top stories we loved diving into over this last month! As parts of the world start to reopen, we’re focused on subscription performance beyond the COVID-19 subscription surge.
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Read ArticleZero- vs. First-Party Data
We break down the differences between zero- and first-party data, both helpful data types for building up a better understanding of your users.
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Read ArticleHow BuzzFeed and Other Publishers are Optimizing First-Party Data
Ad Age Studio 30 partnered with Piano for a virtual roundtable discussion in April with leaders from five media corporations moderated by Studio 30 Editor John Dioso, Peter Turner and Joanna Catalano.
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Read ArticlePiano Raises $88 Million, Adds LinkedIn to Investor Group
Piano announced an $88 million fundraise, led by Updata Partners with supporting investments from Rittenhouse Ventures and Linkedin Corporation.
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Read ArticlePiano Releases Inaugural Subscription Performance Benchmark Report
For the first time ever, we’ve packaged up this data into our inaugural, bi-annual Customer Journey Benchmarks Report so you can see the numbers that matter most to your subscription business.
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29:26Watch VideoPermission as the New Currency
Permission is now second only to cash. See why that’s a good thing for publishers as they increasingly use their direct relationships with users to build better customer experiences.
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47:55Watch Video3 Takeaways on Third-Party Cookie Deprecation from InfoSum
Of 450 marketers, advertisers, publishers and technology providers released by Aroscop and Brand Equity found that only 8% deployed solutions to prepare for a world without third-party cookies.
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Read ArticlePiano Introduces Suspicious Activity Report, a Real-Time Solution for Password-Sharing
In response to the password-sharing trend, Piano has released a Suspicious Activity Report for publishers to identify password-sharers and engage them with appropriate communication, pricing and terms
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Read ArticlePiano Announces Premier Addressability Partners to Expand First-Party Data Acquisition Capabilities
Piano will give clients choice and flexibility in harnessing their own data for onsite in the lead-up to third-party cookie deprecation with a new solution and key partnerships.
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47:17Watch VideoHow El Espanol, Tamedia and Teknisk Ukeblad Mastered Post-Pandemic Retention
Covid led to massive surges in traffic and subscriptions over the last year. Now that this initial boost is over, international publishers talk about how they’ve retained the subscribers they won.
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Read ArticleIntroducing Snackable Subscription Highlights
We’ve designed Best Practices Highlights to break down the subscriptions strategies, underpinned by industry-leading expertise and data-driven benchmark data from across hundreds of publishers.
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Read ArticleMonthly News Roundup: April 2021
Your monthly roundup of the latest industry news from Piano.
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8:49Watch VideoHow Maximizing User Relationships and Data Collection Built the Foundation for Forbes' Subscription Business
Hear Nina La France, SVP Consumer Marketing & Business Development, Forbes, discuss their experiences launching a subscription model during a pandemic.
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11:50Watch VideoHow Philly and Boston Magazines Pivoted to a Reader Revenue Model
Hear Paul Lopreiato, Associate Director of Audience Products and Analytics at Philadelphia and Boston magazines, discuss their experiences launching a subscription model during a pandemic.
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Read ArticleRetiring Third-Party Cookies: Stop Panicking and Start Planning
Google is testing privacy controls and doesn't plan to adopt new tracking tech after phasing out third-cookies. Start planning for the transition away from third-party cookies instead of panicking.
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