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Whether it's subscription or sponsorship, public media outlets leverage their content with the goodwill of their audiences. Brand loyalty is the secret to public media's success.

The Business Intelligence Group has recognized Piano as Organization of the Year in the 2021 Sales and Marketing Technology Awards, known as “The Sammys.”

Piano's 10 guidelines for building an effective data governance strategy.

First-party and zero-party data are invaluable because both are provided directly by the user, so you know where it’s sourced, which means it also tends to be more accurate than third-party data.

A quick recap of the top stories we loved diving into over this last month! Right now, we’re tuned in to all the buzz about Google’s third-party cookie deprecation delay and what it means.

How L’Équipe has laid the foundations for data governance and optimized its data management and democratization processes.

These fundamentals to safeguarding your business and your data will ensure you'll be prepared for the day cookies are eliminated.

Effective data governance enables companies to better leverage their digital analytics to facilitate decision-making and support the data needs of teams across the organization.

Effective data governance enables companies to better leverage their digital analytics to facilitate decision-making and support the data needs of teams across the organization.

Clear criteria can be helpful when looking for an identity solution. Here are five recommendations for evaluating and testing identity solution providers as the clock winds down on third-party cookies

With cookie deprecation approaching, now is the time for publishers and other owners of first-party data to align on forward-looking strategies

Google confirmed that it will now not phase out support for or use of third-party cookies until later in 2023, setting their deadline back two years from what was originally announced in ear

Here’s a quick recap of the top stories we loved diving into over this last month! This month we look at the content and journalism side of subscriptions and how each can serve a different purpose.

Data governance is about the understanding of data across a business and team collaboration to get the most from their data assets. Here’s how to become the master of your data governance strategy.

Data sampling is the standard practice of the major analytics players. It’s important to know the dangers of sampling and the negative financial impact it can have on your organization.

When the General Data Protection Regulation (GDPR) began it was hailed as the dawn of a brave new era for online data protection. Now three years later, the regulation has been widely criticized.

Let’s explore the main highlights across digital engagement, retention and conversion during COVID-19 and unpack how publishers can use this data to prepare for future shifts in consumer demand.

We recently continued our discussion of third-party cookie deprecation with Ad Age Studio 30 and ID5 on "How the right data can build brand value and protect consumer privacy."