Subscriptions
From launching a successful subscription business to optimizing one you've already launched, read our Subscription section for all of our content on the topic. You'll learn about key trends and thought leadership and have access to proprietary research based on our subscription performance benchmark data.
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42:39Watch VideoPiano Lessons: How to Optimize Your Subscription Offering UX
Learn how to create a subscription offering UX that nudges users to convert.
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Read ArticlePiano Launches ‘Composer Insights’ Integration to Give Publishers Unrivaled Data on Every Step of the Subscription Journey
Composer Insights provides a comprehensive view of subscription performance and helps publishers identify and optimize the most effective touchpoints on the path to conversion.
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40:05Watch VideoHow Polaris Media Sør supercharged digital subscriptions
In this webinar, Polaris media Sør discusses their path to defining what makes a good paywall and the steps they’ve taken to show the right message at the right time to the right audience.
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Read ArticleHow El Mundo optimized its dynamic paywall through advanced segmentation
El Mundo worked with Piano on segmenting their audience and developing a dynamic paywall. This gave them the flexibility to target different reader groups with tailored strategies.
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Read ArticleHow Inc42 tested their way to 100% growth in memberships
Inc42 leveraged Piano’s testing capabilities to understand the content and user experience preferences of their audience
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Read ArticleHow Insider Turbocharged Subscription KPIs in Partnership with Piano
Insider increased engagement, memberships and revenue through a strategy fueled by Piano’s platform and services.
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Read ArticleThree Ways to Increase the Value of Anonymous Users On Your Website
Every paid subscriber starts out as a casual user. Here are three ways to increase the value of fly-by visitors to your website.
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15:51Watch VideoTranslating a Century of Print Success to Digital: Piano & Corriere della Sera at INMA Media Subscriptions Summit
How Italy’s most read newspaper has continued its digital subscriber growth throughout the pandemic by applying machine learning, data analysis, survey research, and constant testing.
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49:33Watch VideoPiano Lessons: The A/B and C's of Subscription Testing Strategies
You know you need to continuously test your subscription strategy to maximize ROI. But what, exactly, do you need to test? In this webinar, we'll examine best practices for how to identify tests
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Read ArticleTest These 3 Things for Small Steps Toward Big Conversions
Testing is at the core of improving subscription programs. Learn how Piano enabled Gulf News to test three different onsite elements to compare performance.
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52:01Watch VideoDefining and Demonstrating Success in Digital Subscriptions
How do you define the success of your digital subscriptions—and how can they perform even better? Join Piano in conversation with Matthew Harrison of Sifted and Svein-Erik Hole of Teknisk Ukeblad Medi
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Read ArticleThe Getting Started Guide for Digital Subscriptions
Launching a digital subscription product for the first time doesn’t have to be daunting. Use this guide to learn how to build and optimize your offering.
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Read ArticlePiano Named Best Subscription Platform in 2021 Digiday Technology Awards
Piano has been named Best Subscription Platform in the 2021 Digiday Technology Awards, which recognize companies advancing the digital media industry by fostering technology-focused innovation.
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59:45Watch VideoComment lutter efficacement contre le churn ?
Ne manquez pas cette occasion d'explorer les leçons sur la conversion et la fidélisation tirées du trésor de données exclusives de Piano.
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Read ArticlePiano Academy Petite Amsterdam 2021 in Review
Piano Academy returned in September 2021 with presentations for publishers and broadcasters on subscriptions, analytics and personalization.
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26:32Watch VideoEngagement Insights and Benchmarks Across the Marketing Funnel
Patrick Appel, Director of Research led a discussion at the INMA Digital Reader Engagement Masterclass on Engagement Insights and Benchmarks Across the Marketing Funnel.
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26:10Watch VideoWhy Effective Engagement Means More Trials and Conversions
Piano's proprietary data from hundreds of publishers teaches valuable lessons for increasing conversion and retention. Their data shows that a reader's engagement level during the trial period is a cr
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Read ArticleDigital Publishers Can Turn Apple’s App Store Changes into an Advantage with Frictionless Technology
Piano Frictionless can help digital publishers drive subscription success after Apple’s App Store changes take effect.
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Read ArticleHow to Create a Better User Experience to Convert Fly-by Users into Loyal Subscribers
Publishers and news brands are experimenting with different levels of personalization to improve the experience of visitors to their sites and to encourage them to become more loyal, regular readers.
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Read ArticleMonthly News Roundup: June 2021
Here’s a quick recap of the top stories we loved diving into over this last month! This month we look at the content and journalism side of subscriptions and how each can serve a different purpose.
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