What brands can learn from publishers about monetizing content
Publishers have mastered the art of leveraging high-quality content to boost audience engagement and revenue, and now global brands can adopt similar strategies, too.
In this course, you will learn:
- How brands and agencies are eyeing subscriptions and user registrations as a future means of generating first- and third-party data, addressing the decline in third-party cookies
- Why more content creators are trying to create a revenue stream around their subscription-based model, creating publisher-like customer experiences
- Using data to create broader segmentation and targeting models, and to engage in direct one-to-one interactions with customers.