You’ve set up a great offer on your website, and you’ve started watching the subscription revenue roll in. But how do you understand exactly how your visitors are reacting to – and interacting with – your offers at any given time? That’s where click tracking comes in.

In addition to helping you understand click-based interactions at a basic level, click tracking can help you calculate checkout abandonment and completion rates. What we’ve seen is that many of our clients either aren’t using click tracking at all or are not getting the full value out of it – and we’d like to help!

In this first session of our relaunched Piano Lessons series, we show you how to set up a correct click tracking implementation. With just a few short steps, you’ll be able to dramatically increase your understanding of your audience data and implement more effective subscription strategies for your business.