Google Analytics vs. Piano Analytics – choosing the right analytics provider for your business

In a move that rocked their customer base, Google announced that Google Universal Analytics (UA) is scheduled to sunset in 2023.

Not only will UA stop processing any new data from July 2023, but the next generation of the platform, Google Analytics 4 (GA4), and Universal Analytics are not backwards compatible. This means that nothing from UA will transfer to GA4: no historical data, no repurposing of tags, no repurposing of the existing data model. It’s a complete structural overhaul with no direct comparisons between the two reporting data sets. All UA data will be lost and users will only be able to access previously processed data in their Universal Analytics property for “six months”.

Businesses are faced with a choice, stay with Google but have to start from scratch, or use this as an opportunity to look for a future proof privacy-compliant analytics provider. Those who rely on web data must move quickly to migrate their analytics framework to ensure the continuity of their data flows and minimize the impact on business operations, whether it is with Google or another provider.

If you're considering leaving Google's walled garden to get more control over your data, this decision guide will help you understand how Piano Analytics stacks up against GA4. In this guide we will dive into 5 topics—from data quality to model flexibility, privacy compliance, user experience and support—that explain why you’re better off with Piano.

Download the guide