How Refinery29 streamlined workflows and centralized its social posting
Refinery29, one of Vice Media’s premiere brands, provides a wide variety of female-oriented content including video and live experiences, and reaches an online global audience of nearly 550 million.
With more than a dozen independently-managed social media accounts and a global group of stakeholders, its teams needed a scalable, centralized solution to improve social engagement, increase output, and promote seamless internal collaboration.
Refinery29 turned to Socialflow to enable their global teams to work more efficiently and transparently.. As well as time savings from Socialflow’s AI-powered social post optimization, the platform gave them centralized social post visibility so they could identify and repurpose top-performing content.
With Socialflow, Refinery29 saw a dramatic improvement in overall social performance with an 80% increase in the pieces of content posted per day across all accounts and a staggering 600% boost in referral traffic.
Discover how Socialflow helped Refinery29 streamline its workflows to drive audience engagement in the full case study.
“As a centralized and fully-automated platform, Socialflow has streamlined our workflows, helped our teams collaborate more efficiently, and enabled us to really optimize our social posting.”
– Liat Kornowski, Director of Social Strategy and Innovation, Refinery29