Piano Lessons: The A/B and C's of Subscription Testing Strategies

You know you need to continuously test your subscription strategy to maximize ROI. But what, exactly, do you need to test? In this webinar, we'll examine best practices for how to identify tests that will enhance business goals, showcase how to launch A/B tests within Composer and explore how to activate test results.

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Less is More: Finding the Right Data to Inform Your Marketing Decisions
Less is More: Finding the Right Data to Inform Your Marketing Decisions

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ID in Action: How Publishers Are Implementing Cookie Alternatives
ID in Action: How Publishers Are Implementing Cookie Alternatives

As consumer privacy and consent take center stage, using first-party data to create a stronger value exchan...