Maximizing Acquisition- Perfecting Pricing and Promotions

October 14, 2020

From identifying the perceived relationship between price and value to different pricing strategies that maximize revenue, we’ll walk you through all the elements of a subscription pricing strategy designed to boost conversion rates.

 

In this course you will learn:

  • Understanding your audience
  • Building your subscription product
  • Moving users through the funnel and increasing engagement
  • Pricing for profitability
  • Successful launch strategies for long-term audience growth
Previous Video
Strategies for boosting CLTV with Business Insider and Funke Digital
Strategies for boosting CLTV with Business Insider and Funke Digital

It's not enough to simply acquire new subscribers. Thriving subscription businesses must consider acquisiti...

Next Video
What brands can learn from publishers about monetizing content
What brands can learn from publishers about monetizing content

Publishers have mastered the art of leveraging high-quality content to boost audience engagement and revenu...