It's not enough to simply acquire new subscribers. Thriving subscription businesses must consider acquisition and retention together in order to focus on customer lifetime value, minimize churn, and build profitable long-term relationships.
This recorded webinar explores these topics and more with Selma Stern, SVP of Consumer Subscriptions, Business Insider & Patricia Fegert, CLTV Expert, FUNKE Digital.
This course will teach you:
- How to interpret annual vs monthly retention curves
- How to calculate LTV and understand the impact of retention
- The difference between active and passive subscriber churn
- Which factors have the greatest impact on retention
- Tactics you can use today to boost retention