ID in Action: How Publishers Are Implementing Cookie Alternatives
As consumer privacy and consent take center stage, using first-party data to create a stronger value exchange with audiences is a top priority for publishers. After spending 2021 investigating and evaluating solutions, organizations are now entering the implementation phase to lay the foundation for long-term success in a post-cookie world. But what does it really take to choose an identity solution and integrate it into your tech stack? Does your organization have the right resources in place? Join Piano Chief Growth Officer Joanna Catalano in conversation with Piano clients to learn how publishers are actively implementing identity solutions with the end of third-party cookies looming.