How can ad tech support publishers in preparation for the cookieless world?

June 16, 2021

The deprecation of third-party cookies it’s a big opportunity for publishers to gain control over their data and revenue after the damage inflicted on them by the misuse of cookies. Today, Technology platforms have an important role to play to ensure that publishers can operate and monetize their audience effectively in a world without cookies.

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Boosting Retention and Fighting Churn Strategies from 300+ News Publishers
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Michael Silberman, Senior Vice President, Strategy & Development, Piano during FIPP D2C

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