From Browsers to Buyers: Conversion Tactics That Work

Prime casual content consumers with reasons to subscribe. During this session, you’ll hear real examples of successful conversion tactics from Piano client Gulf News to get inspired for your business. Speaker: Santu Dev, User Acquisition, Digital Subscription Revenue & Partnerships at Gulf News Moderator: Allan Stormon, Vice President, Product Marketing, Piano

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How Harvard Business Review Reevaluated Retention for Monthly Subscribers
How Harvard Business Review Reevaluated Retention for Monthly Subscribers

Learn how to keep customers renewing with our best practices for anti-cancellation tactics in conversation ...

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Is Data Alliance An Effective Strategy to Share Information?
Is Data Alliance An Effective Strategy to Share Information?

Building a data alliance for publishers in Europe has been an effective solution to compete for ad spend ag...