First-Party-Data-Akquisition bei Mediahuis mit Piano: Kompetitive Vorteile dank Reader-First-Strategie

Webinar with VDZ (Mostly in English with the introduction in German) on First Party Data Acquisition at Mediahuis with Piano - how a reader-first strategy gave Mediahuis a competitive advantage when it comes to first party data Speakers: Geert Desager, Strategy director, Mediahuis - Joanna Catalano, Chief growth officer, Piano - Clemens Hammacher, General Manager DACH, Piano