First-Party-Data-Akquisition bei Mediahuis mit Piano: Kompetitive Vorteile dank Reader-First-Strategie

July 2, 2021

Webinar with VDZ (Mostly in English with the introduction in German) on First Party Data Acquisition at Mediahuis with Piano - how a reader-first strategy gave Mediahuis a competitive advantage when it comes to first party data Speakers: Geert Desager, Strategy director, Mediahuis - Joanna Catalano, Chief growth officer, Piano - Clemens Hammacher, General Manager DACH, Piano

Previous Video
How to thrive in the post-cookie world by harnessing your own data
How to thrive in the post-cookie world by harnessing your own data

Learn from Jagran New Media’s CEO, Bharat Gupta and Alex Chapko, General Manager, Piano, about the winning ...

Next Video
Partners Not Vendors - Adding Real Value to Publishers
Partners Not Vendors - Adding Real Value to Publishers

Moderated by Chris Kane, Founder of Jounce Media, the Programmatic Supply Chain Authority, this one-hour ro...