Unlocking the value of registered users to drive paid subscriptions

May 18, 2022 Piano Team

Recent INMA research reinforced the theory that registrations drive subscriptions. The good news is registered users have already demonstrated a commitment to the publication’s brand. But how can you usher them over the finish line? Matt Broad will share insights from Piano’s proprietary benchmark dataset about the path from registration to subscription and its impact on conversion rates.

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