Highlights from Piano Academy Day 3
Watch the best moments from Day 3, featuring Piano CEO Trevor Kaufman, SVP of Strategy Michael Silberman and VPs of Product Annbjørg Medhaug and Rachael Sydnes.
Most Recent Videos
1:01:14Turbocharging your reader revenue models, lessons from the coal face
There are many different models and strategies that publishers can use to reach new audiences and drive subscription revenue. In this talk we will look at 9 stats for subscription success and we will
30:45How to thrive in the post-cookie world by harnessing your own data
Learn from Jagran New Media’s CEO, Bharat Gupta and Alex Chapko, General Manager, Piano, about the winning strategies and tactics this leading media company has put in place to create a more resilient
1:04:35First-Party-Data-Akquisition bei Mediahuis mit Piano: Kompetitive Vorteile dank Reader-First-Strategie
Webinar with VDZ (Mostly in English with the introduction in German) on First Party Data Acquisition at Mediahuis with Piano - how a reader-first strategy gave Mediahuis a competitive advantage when i
59:16Prepara tu negocio para el fin de las cookies de terceros con Piano - invitado especial El Mundo
Speakers: - Miguel de Graaff, Regional Manager, Piano - Iñaki Azparren Sr. Digital Business and Product Strategist, Piano -Tacho Orero, Director of product stratgy & digital advertising transformat
59:08¿Cómo plantea El Mundo su futura estrategia de adquisición de first-party data?
Webinar: Prepara tu negocio para el fin de las cookies de terceros con Piano - ¿Cómo plantea El Mundo su futura estrategia de adquisición de first-party data?
1:26:27Partners Not Vendors - Adding Real Value to Publishers
Moderated by Chris Kane, Founder of Jounce Media, the Programmatic Supply Chain Authority, this one-hour roundtable discussion will feature revenue generation ideas that Publishers can use, right now,
19:18Ein Jahr Digital Subscriptions mit Piano bei PD Digital. Lessons Learned
Interview von Daniel Kempf, Managing Director, PD Digital, mit Clemens Hammacher, general manager DACH, Piano während BDZV - BeBeta.
41:40Boosting Retention and Fighting Churn Strategies from 300+ News Publishers
Michael Silberman, Senior Vice President, Strategy & Development, Piano during FIPP D2C
47:58How can ad tech support publishers in preparation for the cookieless world?
The deprecation of third-party cookies it’s a big opportunity for publishers to gain control over their data and revenue after the damage inflicted on them by the misuse of cookies. Today, Technology
1:02:12Turbocharging Personalization with Analytics
Intelligence is key to any decision you make. And with third-party cookies going away and the walled gardens continuing to drive incredible performance through opted-in users, you need to ensure you h
34:46Augmenter la rétention client et réduire le taux d’attribution : les enseignements des benchmarks Piano
Michael Silberman, vice-président général, délégué à la Stratégie et au Développement - lors du Wan Ifra Francophone Media Leader Summit
15:37Piano Overview of the Composer features
Vincent Brach Sales Director France & Benelux during the Wan Ifra Media Francophone Leaders Summit - May 2021
14:53Aperçu de l’outil Composer
Vincent Brach Directeur Commercial France & Benelux - Piano lors du Wan Ifra Media Francophone Leaders Summit - Mai 2021
30:58How the right data can build brand value and protect consumer privacy
A sea change in measurement is underway, as the industry begins to move beyond its longtime reliance on third-party data to target consumers. But what's really the best long-term option for companies
25:54Paid Content Strategien : Wie Sie Ihre digitale Abonnement-Strategie starten - Best-Practice-Beispiele
VDZ Paid Content Bootcamp - Clemens Hammacher, general Manager DACH
9:09First-Party Data Acquisition: Comment prioriser sa stratégie d’acquisition avec des données first party ?
Vincent Brach, Sales Director France - Benelux
1:02:22Piano Academy: Trends to Watch from Piano's Subscription Benchmark Report
In our just-released inaugural Subscription Performance Benchmark Report, we deep-dive into our learnings from a year in which subscriptions surged, due in part to COVID-19 and in part to a shift in c
3:144 lessons learned from leading publishers during the subscription boom
What have publishers learned since the COVID19 subscription boom? Check out what The Daily Beast, Forbes, CNBC, Philadelphia magazine/Boston Magazine, Arizent, Tamedia, EL ESPAÑOL and Teknisk Ukeblad
47:17How El Espanol, Tamedia and Teknisk Ukeblad Mastered Post-Pandemic Retention
Covid led to massive surges in traffic and subscriptions over the last year. Now that this initial boost is over, international publishers talk about how they’ve retained the subscribers they won.