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How Philly and Boston Magazines Pivoted to a Reader Revenue Model
Hear Paul Lopreiato, Associate Director of Audience Products and Analytics at Philadelphia and Boston magazines, discuss their experiences launching a subscription model during a pandemic.
Cas clients: Des exemples de réussite médias avec Business Insider, Spectator, Der Standard.
Partie 3 du workshop "Quels enseignements devez-vous tirer de l’année 2020 pour stimuler votre acquisition d’abonnés?" - Pour qui : Pour tout éditeur souhaitant s'inspirer des meilleures stratégies d'
Développer efficacement votre stratégie de fidélisation par l’abonnement en 2021
Partie 2 du workshop "Quels enseignements devez-vous tirer de l’année 2020 pour stimuler votre acquisition d’abonnés?" - Pour qui : Pour les éditeurs qui souhaitent lancer un produit d'abonnement digi
How The Daily Beast Redefined Their Concept of Loyalty by Using Data to be Dynamic in Onsite Experiences
Using Piano’s Likelihood to Convert scoring model, The Daily Beast used data to rethink who their most loyal users are, and developed targeted marketing experiences for these users and other audience
Highlights from Piano Academy Day 3
Watch the best moments from Day 3, featuring Piano CEO Trevor Kaufman, SVP of Strategy Michael Silberman and VPs of Product Annbjørg Medhaug and Rachael Sydnes.
Digitalabonnements während der Pandemie: Warum Engagement wichtig ist ?
Weltweite Benchmarken von über 300 globalen Kunden - - Clemens Hammacher - general manager DACH Piano
Supporting News Accuracy and Diversity in a Post-Fakebook World
Journalists have fought against misinformation, disinformation, racism and more over the last year, and these challenges still remain in 2021. Hear industry veterans Brian Morrissey, Founder of The Re
Numbers that Matter and How to Use Them
Get an exclusive look at Piano benchmark data where we'll share what media companies just like yours are seeing as they evolve their subscriptions businesses.
How local and national publications are transforming their businesses through reader revenue
Publications targeting different audiences will clearly vary in how they approach subscription models. However, there are more similarities than you might think when it comes to how both national and
Turbocharging Personalization with Analytics
Intelligence is key to any decision you make. When working to optimize your customer touchpoints, learn how Analytics can help design even more relevant content and personalized experiences for your c
Post-Cookie Identity from All Sides: A Roundtable
The end of third-party cookies impacts publishers, brands, consumers and tech companies. How can each side work together collaboratively to use the deprecation of this legacy technology to improve the
Permission as the New Currency
Permission is now second only to cash. See why that’s a good thing for publishers as they increasingly use their direct relationships with users to build better customer experiences
Using Data to be Dynamic in Onsite Experiences
Whether for targeted experiences, content recommendations or ads, publishers can use zero- and first-party data to dynamically personalize what's on their websites. Hear how Lauren Bertolini, Chief Pr
Preparing for Third-Party Cookie Deprecation
A survey of 450 marketers, advertisers, publishers and technology providers released by Aroscop and Brand Equity last December found that only 8% had deployed alternate solutions to prepare for a worl
Piano Academy Spring 2021 Day 2: Personalization
On Day 2, we covered topics ranging from harnessing more of your zero- and first-party data to turbocharging personalization with analytics and everything in between. Watch the recording and check out
Piano Academy Spring 2021 Day 1: Subscriptions
On Day 1, we covered topics ranging from supporting quality journalism in an era of fake news to hiring the right talent for your subscriptions business and everything in between. Watch the recording
Key trends in subscription and how your business should adapt to the end of 3rd-party cookies.
The largest news media groups in India have a very diverse approach to building a holistic digital tech stack while trying to prepare for the end of 3rd-party cookies. Piano’s SVP of Strategy, Michael
Piano Presentation - Digiday Publishing Summit 2021
Piano's SVP of Strategy, Michael Silberman led a 15-minute discussion at the Digiday Publishing Summit on Retaining Subscribers One Year Since the Pandemic Began.
08. The Customer Journey: Conversion Rates
Learn why conversion rates are often lower than companies expect.
12. The Customer Journey: Optimize Experiences
Learn the different between active and passive churn.