Vimeo - All Videos

This Stream includes all Videos from Piano.io's Vimeo Account

  • How Philly and Boston Magazines Pivoted to a Reader Revenue Model11:50

    How Philly and Boston Magazines Pivoted to a Reader Revenue Model

    Hear Paul Lopreiato, Associate Director of Audience Products and Analytics at Philadelphia and Boston magazines, discuss their experiences launching a subscription model during a pandemic.

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  • Cas clients: Des exemples de réussite médias avec Business Insider, Spectator, Der Standard.8:40

    Cas clients: Des exemples de réussite médias avec Business Insider, Spectator, Der Standard.

    Partie 3 du workshop "Quels enseignements devez-vous tirer de l’année 2020 pour stimuler votre acquisition d’abonnés?" - Pour qui : Pour tout éditeur souhaitant s'inspirer des meilleures stratégies d'

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  • Développer efficacement votre stratégie de fidélisation par l’abonnement en 202112:17

    Développer efficacement votre stratégie de fidélisation par l’abonnement en 2021

    Partie 2 du workshop "Quels enseignements devez-vous tirer de l’année 2020 pour stimuler votre acquisition d’abonnés?" - Pour qui : Pour les éditeurs qui souhaitent lancer un produit d'abonnement digi

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  • How The Daily Beast Redefined Their Concept of Loyalty by Using Data to be Dynamic in Onsite Experiences16:02

    How The Daily Beast Redefined Their Concept of Loyalty by Using Data to be Dynamic in Onsite Experiences

    Using Piano’s Likelihood to Convert scoring model, The Daily Beast used data to rethink who their most loyal users are, and developed targeted marketing experiences for these users and other audience

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  • Highlights from Piano Academy Day 31:03

    Highlights from Piano Academy Day 3

    Watch the best moments from Day 3, featuring Piano CEO Trevor Kaufman, SVP of Strategy Michael Silberman and VPs of Product Annbjørg Medhaug and Rachael Sydnes.

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  • Digitalabonnements während der Pandemie: Warum Engagement wichtig ist ?21:12

    Digitalabonnements während der Pandemie: Warum Engagement wichtig ist ?

    Weltweite Benchmarken von über 300 globalen Kunden - - Clemens Hammacher - general manager DACH Piano

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  • Supporting News Accuracy and Diversity in a Post-Fakebook World53:11

    Supporting News Accuracy and Diversity in a Post-Fakebook World

    Journalists have fought against misinformation, disinformation, racism and more over the last year, and these challenges still remain in 2021. Hear industry veterans Brian Morrissey, Founder of The Re

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  • Numbers that Matter and How to Use Them39:52

    Numbers that Matter and How to Use Them

    Get an exclusive look at Piano benchmark data where we'll share what media companies just like yours are seeing as they evolve their subscriptions businesses.

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  • How local and national publications are transforming their businesses through reader revenue53:11

    How local and national publications are transforming their businesses through reader revenue

    Publications targeting different audiences will clearly vary in how they approach subscription models. However, there are more similarities than you might think when it comes to how both national and

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  • Turbocharging Personalization with Analytics28:14

    Turbocharging Personalization with Analytics

    Intelligence is key to any decision you make. When working to optimize your customer touchpoints, learn how Analytics can help design even more relevant content and personalized experiences for your c

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  • Post-Cookie Identity from All Sides: A Roundtable44:31

    Post-Cookie Identity from All Sides: A Roundtable

    The end of third-party cookies impacts publishers, brands, consumers and tech companies. How can each side work together collaboratively to use the deprecation of this legacy technology to improve the

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  • Permission as the New Currency29:26

    Permission as the New Currency

    Permission is now second only to cash. See why that’s a good thing for publishers as they increasingly use their direct relationships with users to build better customer experiences

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  • Using Data to be Dynamic in Onsite Experiences49:12

    Using Data to be Dynamic in Onsite Experiences

    Whether for targeted experiences, content recommendations or ads, publishers can use zero- and first-party data to dynamically personalize what's on their websites. Hear how Lauren Bertolini, Chief Pr

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  • Preparing for Third-Party Cookie Deprecation47:55

    Preparing for Third-Party Cookie Deprecation

    A survey of 450 marketers, advertisers, publishers and technology providers released by Aroscop and Brand Equity last December found that only 8% had deployed alternate solutions to prepare for a worl

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  • Piano Academy Spring 2021 Day 2: Personalization3:42:51

    Piano Academy Spring 2021 Day 2: Personalization

    On Day 2, we covered topics ranging from harnessing more of your zero- and first-party data to turbocharging personalization with analytics and everything in between. Watch the recording and check out

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  • Piano Academy Spring 2021 Day 1: Subscriptions4:00:44

    Piano Academy Spring 2021 Day 1: Subscriptions

    On Day 1, we covered topics ranging from supporting quality journalism in an era of fake news to hiring the right talent for your subscriptions business and everything in between. Watch the recording

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  • Key trends in subscription and how your business should adapt to the end of 3rd-party cookies.24:01

    Key trends in subscription and how your business should adapt to the end of 3rd-party cookies.

    The largest news media groups in India have a very diverse approach to building a holistic digital tech stack while trying to prepare for the end of 3rd-party cookies. Piano’s SVP of Strategy, Michael

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  • Piano Presentation - Digiday Publishing Summit 202114:07

    Piano Presentation - Digiday Publishing Summit 2021

    Piano's SVP of Strategy, Michael Silberman led a 15-minute discussion at the Digiday Publishing Summit on Retaining Subscribers One Year Since the Pandemic Began.

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  • 08. The Customer Journey: Conversion Rates2:31

    08. The Customer Journey: Conversion Rates

    Learn why conversion rates are often lower than companies expect.

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  • 12. The Customer Journey: Optimize Experiences0:43

    12. The Customer Journey: Optimize Experiences

    Learn the different between active and passive churn.

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