The Cookieless Future

What will the digital advertising landscape look like once third-party cookies come to an end?

  • How BuzzFeed and Other Publishers are Optimizing First-Party Data

    How BuzzFeed and Other Publishers are Optimizing First-Party Data

    Ad Age Studio 30 partnered with Piano for a virtual roundtable discussion in April with leaders from five media corporations moderated by Studio 30 Editor John Dioso, Peter Turner and Joanna Catalano.

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  • Retiring Third-Party Cookies: Stop Panicking and Start Planning

    Retiring Third-Party Cookies: Stop Panicking and Start Planning

    Google is testing privacy controls and doesn't plan to adopt new tracking tech after phasing out third-cookies. Start planning for the transition away from third-party cookies instead of panicking.

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  • Post-Third-Party Cookie Identity from All Sides: A Roundtable44:31

    Post-Third-Party Cookie Identity from All Sides: A Roundtable

    The end of third-party cookies impacts everyone. How can we work together to use the deprecation to improve the consumer value exchange and positively influence business performance?

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  • 3 Takeaways on Third-Party Cookie Deprecation from InfoSum47:55

    3 Takeaways on Third-Party Cookie Deprecation from InfoSum

    Of 450 marketers, advertisers, publishers and technology providers released by Aroscop and Brand Equity found that only 8% deployed solutions to prepare for a world without third-party cookies.

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  • Piano’s Cookieless Survival Kit

    Piano’s Cookieless Survival Kit

    Third-party cookies are going away at the end of the year. We have tips, tricks and tools to help you prepare for a cookieless future.

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  • Thrive in the Post-Cookie World by Harnessing Your Own Data

    Thrive in the Post-Cookie World by Harnessing Your Own Data

    Third-party cookies are phasing out -- you can use zero-party data and first-party data to thrive in a cookieless world.

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  • The Zero Party Data Strategy

    The Zero Party Data Strategy

    What will the digital advertising landscape look like once third-party cookies come to an end?

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  • Why advertisers are leaning into digital publishing strategies

    Why advertisers are leaning into digital publishing strategies

    The end of third-party cookies promises to accelerate the decline of third-party data, and brands need more direct data solutions to ensure return on investment and maximize their advertising spend.

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  • How Digital Publishing Strategies are Leading Brands to a Cookieless Future

    How Digital Publishing Strategies are Leading Brands to a Cookieless Future

    It’s no secret that at some point in 2022, third-party cookies will crumble.

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  • Monetizing In A Cookieless World: Piano Secures First Party Tracking With Cookie Extension

    Monetizing In A Cookieless World: Piano Secures First Party Tracking With Cookie Extension

    Over the past year, several browsers have, or are planning to, limit third-party cookies and cross-site tracking. Apple started the trend by deploying Safari’s ITP (Internet Tracking...

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