The Getting Started Guide: A Phased Approach to Defining and Developing the Right Subscription Product

July 25, 2019 Piano Team

Introduction

With circulation declining and digital advertising being commoditized throughout the media industry, it’s more critical than ever to establish a direct relationship with users, and enable a direct-to-consumer revenue stream. 

As the industry's most experienced team for developing and analyzing commercial digital experiences, Piano has worked with thousands of content websites and apps. Our experts in strategy, research and marketing know how to identify and build the right subscription product, and then optimize the customer journey, driving higher engagement and revenue.

In working towards those goals, Piano has developed a process designed to help companies get started. Our product development process includes four main phases, with proven steps and deliverables at every stage.

Click here to access the guide.

 

Previous Article
Chrome 76 and the End of the Incognito Loophole: Four Ways to Protect Your Content
Chrome 76 and the End of the Incognito Loophole: Four Ways to Protect Your Content

Google has removed a common defense for sites with metered paywalls in place, which helped them identify us...

Next Article
The Launch: TechCrunch Offers Something “Extra”
The Launch: TechCrunch Offers Something “Extra”

With the help of Piano’s platform for digital media, the Verizon-owned company TechCrunch launched Extra Cr...