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A Guidebook to the Subscriber Journey

November 30, 2020 Piano Team

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What can media companies do to optimize their digital subscription business? Where do the biggest areas exist for potential growth?

Drawing from findings gathered from across hundreds of sites, A Guidebook to the Subscriber Journey outlines 10 key recommendations to help fuel subscription growth. Based on Piano benchmark data, it offers context into what works and what doesn’t — exploring common user behaviors and how to make them work for you.

Drive your own business ahead — and start beating the benchmarks — with these key findings from our data science team.

Download the Guidebook and Start Learning:

Whether an investment in search or social is more likely to pay off
The best approach to your mobile vs. desktop conversion strategies
How to balance subscriptions and digital advertising to maximize revenue
What the most common mistake is when it comes to subscription pricing

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Further reading

Ne manquez pas cette occasion d'explorer les leçons sur la conversion et la fidélisation tirées du trésor de données exclusives de Piano.

Piano Academy returned in September 2021 with presentations for publishers and broadcasters on subscriptions, analytics and personalization.

Patrick Appel, Director of Research led a discussion at the INMA Digital Reader Engagement Masterclass on Engagement Insights and Benchmarks Across the Marketing Funnel.

Piano's proprietary data from hundreds of publishers teaches valuable lessons for increasing conversion and retention. Their data shows that a reader's engagement level during the trial period is a cr

Piano Frictionless can help digital publishers drive subscription success after Apple’s App Store changes take effect.

Publishers and news brands are experimenting with different levels of personalization to improve the experience of visitors to their sites and to encourage them to become more loyal, regular readers.

Here’s a quick recap of the top stories we loved diving into over this last month! This month we look at the content and journalism side of subscriptions and how each can serve a different purpose.

Let’s explore the main highlights across digital engagement, retention and conversion during COVID-19 and unpack how publishers can use this data to prepare for future shifts in consumer demand.

In our just-released inaugural Subscription Performance Benchmark Report, we deep-dive into our learnings from a year in which subscriptions surged, due in part to COVID-19 and in part to a shift in c

For the first time ever, we’ve packaged up this data into our inaugural, bi-annual Customer Journey Benchmarks Report so you can see the numbers that matter most to your subscription business.

In response to the password-sharing trend, Piano has released a Suspicious Activity Report for publishers to identify password-sharers and engage them with appropriate communication, pricing and terms

Covid led to massive surges in traffic and subscriptions over the last year. Now that this initial boost is over, international publishers talk about how they’ve retained the subscribers they won.

We’ve designed Best Practices Highlights to break down the subscriptions strategies, underpinned by industry-leading expertise and data-driven benchmark data from across hundreds of publishers.

Hear Nina La France, SVP Consumer Marketing & Business Development, Forbes, discuss their experiences launching a subscription model during a pandemic.

Hear Paul Lopreiato, Associate Director of Audience Products and Analytics at Philadelphia and Boston magazines, discuss their experiences launching a subscription model during a pandemic.

Sifted, the FT-backed news website covering the world of European start-ups, launched a paywall after two years in business to generate a “deeper attachment” with its readers and more stable income.

Using Piano’s Likelihood to Convert scoring model, The Daily Beast used data to rethink who their most loyal users are, and developed targeted marketing experiences for these users and other audience

See highlights from our winter 2021 Piano Academy, in which we covered subscriptions, personalization and analytics through client case studies, partner roundtables and Piano executive and experts.

Journalists have fought against misinformation, disinformation, racism and more over the last year, and these challenges still remain in 2021. Hear industry veterans Brian Morrissey, Founder of The Re

Coming out of this pandemic subscription surge, many publishers are focusing more on retention. Our data shows a boost in median retention rates in annual and monthly subscriptions.

Join the digital business platform.