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A Guidebook to the Subscriber Journey

November 30, 2020 Piano Team

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What can media companies do to optimize their digital subscription business? Where do the biggest areas exist for potential growth?

Drawing from findings gathered from across hundreds of sites, A Guidebook to the Subscriber Journey outlines 10 key recommendations to help fuel subscription growth. Based on Piano benchmark data, it offers context into what works and what doesn’t — exploring common user behaviors and how to make them work for you.

Drive your own business ahead — and start beating the benchmarks — with these key findings from our data science team.

Download the Guidebook and Start Learning:

Whether an investment in search or social is more likely to pay off
The best approach to your mobile vs. desktop conversion strategies
How to balance subscriptions and digital advertising to maximize revenue
What the most common mistake is when it comes to subscription pricing

Get Past the Paywall: Personalize Engagement to Reach Users

Personalization demonstrates a commitment to build that trust and encourage users to build and maintain lon...

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Daily Memphian Case Study 2020

How Piano helped the Daily Memphian achieve a 12 month subscriber goal in 3 weeks.

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Further reading

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Coming out of this pandemic subscription surge, many publishers are focusing more on retention. Our data shows a boost in median retention rates in annual and monthly subscriptions.

Consider these nine stats that can help you build a subscription business that delivers personalized journeys for each subscriber, driven by a deeper, data-driven understanding of their needs.

Piano’s core product, Composer, is now enhanced with new data and machine learning capabilities for more powerful customer journey design

Join the digital business platform.