Translating a Century of Print Success to Digital: Piano & Corriere della Sera at INMA Media Subscriptions Summit

How Italy’s most read newspaper has continued its digital subscriber growth throughout the pandemic by applying machine learning, data analysis, survey research, and constant testing.

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Three Ways to Increase the Value of Anonymous Users On Your Website
Three Ways to Increase the Value of Anonymous Users On Your Website

Every paid subscriber starts out as a casual user. Here are three ways to increase the value of fly-by visi...

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Piano Lessons: The A/B and C's of Subscription Testing Strategies
Piano Lessons: The A/B and C's of Subscription Testing Strategies

You know you need to continuously test your subscription strategy to maximize ROI. But what, exactly, do yo...