Need some good reading material? Here’s a quick recap of the top stories we loved diving into over this last month! This month we look at the content and journalism side of subscriptions and how each can serve a different purpose. INMA highlights how media companies must differentiate journalism and content experiences while MediaPost covers support for journalists and the Wall Street Journal’s in-person effort to raise awareness and drive subscription growth. We wrap up with What’s New in Publishing’s piece on rethinking the way we write for the paywall age.
How does product support content and vice versa? The content experience is where product leads; but when it comes to the journalism itself, product is in a more supportive role, says one media executive.
Global group calls for a 'new deal' for journalism
An international group has proposed a “New Deal” for journalism that would entail supporting private sector news media through tax exemptions, investment in professional journalism and support for local media and media serving minorities and innovation for digital over print.
'Wall Street Journal' campaign marks return to experiential marketing after pandemic
The Wall Street Journal is expanding its “Trust Your Decisions” campaign with out-of-home activations including coffee stands in New York’s Bryant Park and a short film titled “Decisions, Decisions” that will run on YouTube, Hulu and social media to highlight how the WSJ’s reporting helps people to make decisions and drive readership.
Rethinking the way we write for the paywall age
The rise of paywalls have helped publishers boost revenue and do good journalism. Paywalls also mean that publishers now need to invest in quality, making sure that audiences feel satisfied with a piece of content to drive word-of-mouth loyalty and trust.