Maximizing Acquisition- Perfecting Pricing and Promotions

October 14, 2020

From identifying the perceived relationship between price and value to different pricing strategies that maximize revenue, we’ll walk you through all the elements of a subscription pricing strategy designed to boost conversion rates.

 

In this course you will learn:

  • Understanding your audience
  • Building your subscription product
  • Moving users through the funnel and increasing engagement
  • Pricing for profitability
  • Successful launch strategies for long-term audience growth
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How Crain Communications uses pricing research to grow revenue
How Crain Communications uses pricing research to grow revenue

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