Engagement Insights and Benchmarks Across the Marketing Funnel
Patrick Appel, Director of Research led a discussion at the INMA Digital Reader Engagement Masterclass on Engagement Insights and Benchmarks Across the Marketing Funnel.
Further reading
59:45Comment lutter efficacement contre le churn ?
Ne manquez pas cette occasion d'explorer les leçons sur la conversion et la fidélisation tirées du trésor de données exclusives de Piano.
Piano Academy Petite Amsterdam 2021 in Review
Piano Academy returned in September 2021 with presentations for publishers and broadcasters on subscriptions, analytics and personalization.
26:10Why Effective Engagement Means More Trials and Conversions
Piano's proprietary data from hundreds of publishers teaches valuable lessons for increasing conversion and retention. Their data shows that a reader's engagement level during the trial period is a cr
Digital Publishers Can Turn Apple’s App Store Changes into an Advantage with Frictionless Technology
Piano Frictionless can help digital publishers drive subscription success after Apple’s App Store changes take effect.
How to Create a Better User Experience to Convert Fly-by Users into Loyal Subscribers
Publishers and news brands are experimenting with different levels of personalization to improve the experience of visitors to their sites and to encourage them to become more loyal, regular readers.
Monthly News Roundup: June 2021
Here’s a quick recap of the top stories we loved diving into over this last month! This month we look at the content and journalism side of subscriptions and how each can serve a different purpose.
Lessons Learned from the Pandemic-Era Subscription Boom
Let’s explore the main highlights across digital engagement, retention and conversion during COVID-19 and unpack how publishers can use this data to prepare for future shifts in consumer demand.
1:02:22Piano Academy: Trends to Watch from Piano's Subscription Benchmark Report
In our just-released inaugural Subscription Performance Benchmark Report, we deep-dive into our learnings from a year in which subscriptions surged, due in part to COVID-19 and in part to a shift in c
Piano Releases Inaugural Subscription Performance Benchmark Report
For the first time ever, we’ve packaged up this data into our inaugural, bi-annual Customer Journey Benchmarks Report so you can see the numbers that matter most to your subscription business.
Piano Introduces Suspicious Activity Report, a Real-Time Solution for Password-Sharing
In response to the password-sharing trend, Piano has released a Suspicious Activity Report for publishers to identify password-sharers and engage them with appropriate communication, pricing and terms
47:17How El Espanol, Tamedia and Teknisk Ukeblad Mastered Post-Pandemic Retention
Covid led to massive surges in traffic and subscriptions over the last year. Now that this initial boost is over, international publishers talk about how they’ve retained the subscribers they won.
Introducing Snackable Subscription Highlights
We’ve designed Best Practices Highlights to break down the subscriptions strategies, underpinned by industry-leading expertise and data-driven benchmark data from across hundreds of publishers.
8:49How Maximizing User Relationships and Data Collection Built the Foundation for Forbes' Subscription Business
Hear Nina La France, SVP Consumer Marketing & Business Development, Forbes, discuss their experiences launching a subscription model during a pandemic.
11:50How Philly and Boston Magazines Pivoted to a Reader Revenue Model
Hear Paul Lopreiato, Associate Director of Audience Products and Analytics at Philadelphia and Boston magazines, discuss their experiences launching a subscription model during a pandemic.
Financial Times-Backed News Site Sifted Launches Paywall with Piano
Sifted, the FT-backed news website covering the world of European start-ups, launched a paywall after two years in business to generate a “deeper attachment” with its readers and more stable income.
16:02How The Daily Beast Redefined Their Concept of Loyalty by Using Data to be Dynamic in Onsite Experiences
Using Piano’s Likelihood to Convert scoring model, The Daily Beast used data to rethink who their most loyal users are, and developed targeted marketing experiences for these users and other audience
Highlights from Piano Academy, Winter 2021 Edition
See highlights from our winter 2021 Piano Academy, in which we covered subscriptions, personalization and analytics through client case studies, partner roundtables and Piano executive and experts.
53:11Supporting News Accuracy and Diversity in a Post-Fakebook World
Journalists have fought against misinformation, disinformation, racism and more over the last year, and these challenges still remain in 2021. Hear industry veterans Brian Morrissey, Founder of The Re
How Publishers Are Maximizing Retention After the COVID-19 Subscription Surge
Coming out of this pandemic subscription surge, many publishers are focusing more on retention. Our data shows a boost in median retention rates in annual and monthly subscriptions.
9 Stats for Subscription Success
Consider these nine stats that can help you build a subscription business that delivers personalized journeys for each subscriber, driven by a deeper, data-driven understanding of their needs.