Engagement Insights and Benchmarks Across the Marketing Funnel
Patrick Appel, Director of Research led a discussion at the INMA Digital Reader Engagement Masterclass on Engagement Insights and Benchmarks Across the Marketing Funnel.
Further reading
Composer Insights provides a comprehensive view of subscription performance and helps publishers identify and optimize the most effective touchpoints on the path to conversion.
40:05In this webinar, Polaris media Sør discusses their path to defining what makes a good paywall and the steps they’ve taken to show the right message at the right time to the right audience.
El Mundo worked with Piano on segmenting their audience and developing a dynamic paywall. This gave them the flexibility to target different reader groups with tailored strategies.
Inc42 leveraged Piano’s testing capabilities to understand the content and user experience preferences of their audience
Insider increased engagement, memberships and revenue through a strategy fueled by Piano’s platform and services.
Every paid subscriber starts out as a casual user. Here are three ways to increase the value of fly-by visitors to your website.
15:51How Italy’s most read newspaper has continued its digital subscriber growth throughout the pandemic by applying machine learning, data analysis, survey research, and constant testing.
49:33You know you need to continuously test your subscription strategy to maximize ROI. But what, exactly, do you need to test? In this webinar, we'll examine best practices for how to identify tests
Testing is at the core of improving subscription programs. Learn how Piano enabled Gulf News to test three different onsite elements to compare performance.
52:01How do you define the success of your digital subscriptions—and how can they perform even better? Join Piano in conversation with Matthew Harrison of Sifted and Svein-Erik Hole of Teknisk Ukeblad Medi
Launching a digital subscription product for the first time doesn’t have to be daunting. Use this guide to learn how to build and optimize your offering.
Piano has been named Best Subscription Platform in the 2021 Digiday Technology Awards, which recognize companies advancing the digital media industry by fostering technology-focused innovation.
59:45Ne manquez pas cette occasion d'explorer les leçons sur la conversion et la fidélisation tirées du trésor de données exclusives de Piano.
Piano Academy returned in September 2021 with presentations for publishers and broadcasters on subscriptions, analytics and personalization.
26:10Piano's proprietary data from hundreds of publishers teaches valuable lessons for increasing conversion and retention. Their data shows that a reader's engagement level during the trial period is a cr
Piano Frictionless can help digital publishers drive subscription success after Apple’s App Store changes take effect.
Publishers and news brands are experimenting with different levels of personalization to improve the experience of visitors to their sites and to encourage them to become more loyal, regular readers.
Here’s a quick recap of the top stories we loved diving into over this last month! This month we look at the content and journalism side of subscriptions and how each can serve a different purpose.
Let’s explore the main highlights across digital engagement, retention and conversion during COVID-19 and unpack how publishers can use this data to prepare for future shifts in consumer demand.