Strategy & Insight

  • How BuzzFeed and Other Publishers are Optimizing First-Party Data

    How BuzzFeed and Other Publishers are Optimizing First-Party Data

    Ad Age Studio 30 partnered with Piano for a virtual roundtable discussion in April with leaders from five media corporations moderated by Studio 30 Editor John Dioso, Peter Turner and Joanna Catalano.

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  • Piano Introduces Suspicious Activity Report, a Real-Time Solution for Password-Sharing

    Piano Introduces Suspicious Activity Report, a Real-Time Solution for Password-Sharing

    In response to the password-sharing trend, Piano has released a Suspicious Activity Report for publishers to identify password-sharers and engage them with appropriate communication, pricing and terms

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  • Introducing Snackable Subscription Highlights

    Introducing Snackable Subscription Highlights

    We’ve designed Best Practices Highlights to break down the subscriptions strategies, underpinned by industry-leading expertise and data-driven benchmark data from across hundreds of publishers.

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  • Retiring Third-Party Cookies: Stop Panicking and Start Planning

    Retiring Third-Party Cookies: Stop Panicking and Start Planning

    Google is testing privacy controls and doesn't plan to adopt new tracking tech after phasing out third-cookies. Start planning for the transition away from third-party cookies instead of panicking.

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  • 9 Stats for Subscription Success

    9 Stats for Subscription Success

    Consider these nine stats that can help you build a subscription business that delivers personalized journeys for each subscriber, driven by a deeper, data-driven understanding of their needs.

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  • Piano’s Cookieless Survival Kit

    Piano’s Cookieless Survival Kit

    Third-party cookies are going away at the end of the year. We have tips, tricks and tools to help you prepare for a cookieless future.

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  • Thrive in the Post-Cookie World by Harnessing Your Own Data

    Thrive in the Post-Cookie World by Harnessing Your Own Data

    Third-party cookies are phasing out -- you can use zero-party data and first-party data to thrive in a cookieless world.

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  • Get Past the Paywall: Boost Engagement to Reduce Churn

    Get Past the Paywall: Boost Engagement to Reduce Churn

    Subscription businesses are most successful when they fully understand user behavior from the moment they first hit the site, and well past the conversion point into their subscription experience.

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  • Get Past the Paywall:  Make The Right Offer The Right Way

    Get Past the Paywall: Make The Right Offer The Right Way

    Capturing the attention of your onsite visitors is only part of the journey towards converting them into full-time subscribers.

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  • Get Past the Paywall:  Personalize Engagement to Reach Users

    Get Past the Paywall: Personalize Engagement to Reach Users

    Personalization demonstrates a commitment to build that trust and encourage users to build and maintain long-term subscription relationships with the publication.

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  • The Zero Party Data Strategy

    The Zero Party Data Strategy

    What will the digital advertising landscape look like once third-party cookies come to an end?

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  • 5 Steps to Building a Successful Digital Subscription Business

    5 Steps to Building a Successful Digital Subscription Business

    5 Steps to Building a Successful Digital Subscription Business

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  • The State of Direct Brand Engagement

    The State of Direct Brand Engagement

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  • 5 Ways to Turn Window Shoppers Into Subscribers

    5 Ways to Turn Window Shoppers Into Subscribers

    For publishers to see maximum value from rising reader revenue they’ll need to develop a smart pricing and promotion strategy that converts this influx of casual browsers into paying subscribers.

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  • How Crain Communications uses pricing research to grow revenue

    How Crain Communications uses pricing research to grow revenue

    Veebha Mehta is the CMO at Crain Communications, a diverse business publisher with titles spanning the advertising, healthcare, investment, automotive, and plastics industries. When she assumed...

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  • Why advertisers are leaning into digital publishing strategies

    Why advertisers are leaning into digital publishing strategies

    The end of third-party cookies promises to accelerate the decline of third-party data, and brands need more direct data solutions to ensure return on investment and maximize their advertising spend.

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  • How Digital Publishing Strategies are Leading Brands to a Cookieless Future

    How Digital Publishing Strategies are Leading Brands to a Cookieless Future

    It’s no secret that at some point in 2022, third-party cookies will crumble.

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  • Monetizing In A Cookieless World: Piano Secures First Party Tracking With Cookie Extension

    Monetizing In A Cookieless World: Piano Secures First Party Tracking With Cookie Extension

    Over the past year, several browsers have, or are planning to, limit third-party cookies and cross-site tracking. Apple started the trend by deploying Safari’s ITP (Internet Tracking...

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  • 10 Strategic Recommendations Fueled by Piano’s Benchmark Data

    10 Strategic Recommendations Fueled by Piano’s Benchmark Data

    A Guidebook to the Subscriber Journey outlines 10 key recommendations to help fuel subscription growth.

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  • Why Zero-Party Data Is Publishers’ Secret Weapon in a Post-Cookie World

    Why Zero-Party Data Is Publishers’ Secret Weapon in a Post-Cookie World

    The clock is ticking on third-party data.

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