Strategy & Insight

In response to the password-sharing trend, Piano has released a Suspicious Activity Report for publishers to identify password-sharers and engage them with appropriate communication, pricing and terms

We’ve designed Best Practices Highlights to break down the subscriptions strategies, underpinned by industry-leading expertise and data-driven benchmark data from across hundreds of publishers.

Google is testing privacy controls and doesn't plan to adopt new tracking tech after phasing out third-cookies. Start planning for the transition away from third-party cookies instead of panicking.

Consider these nine stats that can help you build a subscription business that delivers personalized journeys for each subscriber, driven by a deeper, data-driven understanding of their needs.

Third-party cookies are going away at the end of the year. We have tips, tricks and tools to help you prepare for a cookieless future.

Third-party cookies are phasing out -- you can use zero-party data and first-party data to thrive in a cookieless world.

Subscription businesses are most successful when they fully understand user behavior from the moment they first hit the site, and well past the conversion point into their subscription experience.

Capturing the attention of your onsite visitors is only part of the journey towards converting them into full-time subscribers.

Personalization demonstrates a commitment to build that trust and encourage users to build and maintain long-term subscription relationships with the publication.

For publishers to see maximum value from rising reader revenue they’ll need to develop a smart pricing and promotion strategy that converts this influx of casual browsers into paying subscribers.

Veebha Mehta is the CMO at Crain Communications, a diverse business publisher with titles spanning the advertising, healthcare, investment, automotive, and plastics industries. When she assumed...

The end of third-party cookies promises to accelerate the decline of third-party data, and brands need more direct data solutions to ensure return on investment and maximize their advertising spend.

It’s no secret that at some point in 2022, third-party cookies will crumble.

Over the past year, several browsers have, or are planning to, limit third-party cookies and cross-site tracking. Apple started the trend by deploying Safari’s ITP (Internet Tracking...

A Guidebook to the Subscriber Journey outlines 10 key recommendations to help fuel subscription growth.

The clock is ticking on third-party data.