Data protection authorities across Europe are questioning Google’s adherence to some GDPR standards. At the same time, Google’s deprecation of third-party cookies has brought responsible data collection to the forefront for marketers and advertisers as first-party data becomes critical for engagement. What do these shifts mean for organizations in the U.S.? Organizations now have an opportunity to build trust with customers by providing them with transparency, choice and control over how their data is collected and used.
This webinar includes an overview of recent developments, followed by a panel discussion featuring:
- Matthew Fischer, Chief Privacy Officer, Snowflake
- Louis-Marie Guéríf, Group Data Protection Officer, Piano
- Moderator: Joanna Catalano, Chief Growth Officer, Piano