Privacy

Privacy remains a hot topic with burgeoning data protection laws and the deprecation of third-party cookies. Learn all you need to know to ensure your data practices are compliant in Piano's Privacy section, featuring content on the processes, tools and roles necessary for architecting a strong data privacy strategy that puts clients and partners at ease while driving business results.

  • How to Collect More First-Party Data

    How to Collect More First-Party Data

    First-party data is a useful resource that allows marketers, publishers, website managers and business strategists to build rich, privacy-friendly profiles of users. See how you can collect more of it

    Read Article
  • Tipsheet: 10 Tips for Building an Effective Data Governance Model

    Tipsheet: 10 Tips for Building an Effective Data Governance Model

    Piano's 10 guidelines for building an effective data governance strategy.

    Read Article
  • Data Governance: Principles and Benefits for Organizations

    Data Governance: Principles and Benefits for Organizations

    Effective data governance enables companies to better leverage their digital analytics to facilitate decision-making and support the data needs of teams across the organization.

    Read Article
  • How to Evaluate an Identity Solution

    How to Evaluate an Identity Solution

    Clear criteria can be helpful when looking for an identity solution. Here are five recommendations for evaluating and testing identity solution providers as the clock winds down on third-party cookies

    Read Article
  • The Art of Mastering Your Data Governance

    The Art of Mastering Your Data Governance

    Data governance is about the understanding of data across a business and team collaboration to get the most from their data assets. Here’s how to become the master of your data governance strategy.

    Read Article
  • On the Third Anniversary of the GDPR, Has Data Privacy Actually Improved?

    On the Third Anniversary of the GDPR, Has Data Privacy Actually Improved?

    When the General Data Protection Regulation (GDPR) began it was hailed as the dawn of a brave new era for online data protection. Now three years later, the regulation has been widely criticized.

    Read Article
  • How the Right Data Can Build Brand Value and Protect Consumer Privacy

    How the Right Data Can Build Brand Value and Protect Consumer Privacy

    We recently continued our discussion of third-party cookie deprecation with Ad Age Studio 30 and ID5 on "How the right data can build brand value and protect consumer privacy."

    Read Article
  • How the right data can build brand value and protect consumer privacy30:58

    How the right data can build brand value and protect consumer privacy

    A sea change in measurement is underway, as the industry begins to move beyond its longtime reliance on third-party data to target consumers. But what's really the best long-term option for companies

    Watch Video
  • Bien'ici - Accelerating digital growth with a privacy-friendly, user-centric strategy

    Bien'ici - Accelerating digital growth with a privacy-friendly, user-centric strategy

    Created in 2015 by real estate industry professionals, Bienici.com is one of France's leading real estate advertising websites, with more than 110 million visits per year on desktop, mobile web.

    Read Article
  • Introducing Piano Zero: How Piano Meets Publisher Needs in the Cookieless Era

    Introducing Piano Zero: How Piano Meets Publisher Needs in the Cookieless Era

    Piano Zero combines the value exchange and identity management tools needed to incentivize and acquire zero-party data and consent, with a first-party DMP to create segments and lookalikes.

    Read Article
  • loading
    Loading More...