What can media companies do to optimize their digital subscription business? Where do the biggest areas exist for potential growth?
Drawing from findings gathered from across hundreds of sites, A Guidebook to the Subscriber Journey outlines 10 key recommendations to help fuel subscription growth. Based on Piano benchmark data, it offers context into what works and what doesn’t — exploring common user behaviors and how to make them work for you.
Drive your own business ahead — and start beating the benchmarks — with these key findings from our data science team.
Download the Guidebook and Start Learning:
- Whether an investment in search or social is more likely to pay off
- The best approach to your mobile vs. desktop conversion strategies
- How to balance subscriptions and digital advertising to maximize revenue
- What the most common mistake is when it comes to subscription pricing