Ebooks & Guides

Piano's Ebooks and Guides are longer-form pieces of content that go into more detail on specific elements of subscriptions, personalization and analytics. They can range from explainer-type content, such as Subcriptions 101, to more technical topics such as how to set up a data governance model. Ebooks and guides can also include both proprietary and sponsored research.

  • Piano Releases Inaugural Subscription Performance Benchmark Report

    Piano Releases Inaugural Subscription Performance Benchmark Report

    For the first time ever, we’ve packaged up this data into our inaugural, bi-annual Customer Journey Benchmarks Report so you can see the numbers that matter most to your subscription business.

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  • A Guidebook to the Subscriber Journey

    A Guidebook to the Subscriber Journey

    Tracking third-party cookies, advertisers and marketers have tried to put the right ads in front of the right people but with the demise of third-party data they most adopt a zero-party data strategy.

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  • The Zero Party Data Strategy

    The Zero Party Data Strategy

    What will the digital advertising landscape look like once third-party cookies come to an end?

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  • 5 Steps to Building a Successful Digital Subscription Business

    5 Steps to Building a Successful Digital Subscription Business

    5 Steps to Building a Successful Digital Subscription Business

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  • The State of Direct Brand Engagement

    The State of Direct Brand Engagement

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