From understanding your audience, determining products and pricing, to preparing for launch, we’ll take you through all the critical elements of a successful subscription model, and equip you to launch with confidence.
59:36This course will teach you: The biggest subscription lessons learned from 2020 Ways to monetize your subscriptions using ad revenue How Piano clients calculate subscription lifetime value What to i
56:32It's not enough to simply acquire new subscribers. Thriving subscription businesses must consider acquisition and retention together in order to focus on customer lifetime value, minimize churn, and b
Veebha Mehta is the CMO at Crain Communications, a diverse business publisher with titles spanning the advertising, healthcare, investment, automotive, and plastics industries. When she assumed...
58:25From identifying the perceived relationship between price and value, to different pricing strategies that maximize revenue, we’ll walk you through all the elements of a subscription pricing strategy d
Dedicated to providing 650,000+ Memphians with intelligent local journalism, The Daily Memphian sought to boost their loyal subscriber base.
51:32Publishers have mastered the art of leveraging high-quality content to boost audience engagement and revenue, and now global brands can adopt similar strategies, too
56:53Subscription models are on the rise. Learn how publishers can earn more paying readers. First course featuring Eric Barnes CEO of the Daily Memphian.
1:26:50Watch Maria Sgromo, Business Development Manager at RCS MediaGroup, the Digital Strategist Valerio Bassan, Alessandro Vento, CEO at D-Share, and Michael Silberman, SVP Strategy at Piano discuss how to
