Personalization

Publishers and news brands are experimenting with different levels of personalization to improve the experience of visitors to their sites and to encourage them to become more loyal, regular readers.

If publishers want to convert website visitors into paying customers, they’ll need to master the art of using data to create audience profiles.

Contextual data helps you understand more about your users to deliver more personalized experiences to them and go beyond just a lead’s name to understand their industry, work, and content preferences

Progressive profiling is a method of gradually acquiring zero- and first-party data from your users and slowly piecing together detailed audience profiles using those insights.

Whether it's subscription or sponsorship, public media outlets leverage their content with the goodwill of their audiences. Brand loyalty is the secret to public media's success.

First-party and zero-party data are invaluable because both are provided directly by the user, so you know where it’s sourced, which means it also tends to be more accurate than third-party data.

A quick recap of the top stories we loved diving into over this last month! Right now, we’re tuned in to all the buzz about Google’s third-party cookie deprecation delay and what it means.

These fundamentals to safeguarding your business and your data will ensure you'll be prepared for the day cookies are eliminated.

Clear criteria can be helpful when looking for an identity solution. Here are five recommendations for evaluating and testing identity solution providers as the clock winds down on third-party cookies

With cookie deprecation approaching, now is the time for publishers and other owners of first-party data to align on forward-looking strategies

Google confirmed that it will now not phase out support for or use of third-party cookies until later in 2023, setting their deadline back two years from what was originally announced in ear

We recently continued our discussion of third-party cookie deprecation with Ad Age Studio 30 and ID5 on "How the right data can build brand value and protect consumer privacy."

Ad Age Studio 30 partnered with Piano for a virtual roundtable discussion in April with leaders from five media corporations moderated by Studio 30 Editor John Dioso, Peter Turner and Joanna Catalano.

Piano will give clients choice and flexibility in harnessing their own data for onsite in the lead-up to third-party cookie deprecation with a new solution and key partnerships.

Google is testing privacy controls and doesn't plan to adopt new tracking tech after phasing out third-cookies. Start planning for the transition away from third-party cookies instead of panicking.

Piano today announced that it has been selected as the winner of the “Data Management Solution of the Year” award in the 2021 Data Breakthrough Awards program conducted by Data Breakthrough.