Personalization

Piano's Personalization section showcases how to improve onsite targeting, content monetization and advertising using zero- and first-party data in the lead-up to third-party cookie deprecation. Read research, browse bylines and get tips and tricks for collecting and using more of your own data.

  • How Broadcaster Can Adapt to the On-Demand, Online Generation of Viewers13:03

    How Broadcaster Can Adapt to the On-Demand, Online Generation of Viewers

    This session reveals how broadcasters can apply many of the same tactics and technology deployed by digital publishers to future-proof their business and drive digital growth in streaming.

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  • How to Personalize Customer Experience for Engaged Users

    How to Personalize Customer Experience for Engaged Users

    Provide personalized customer experiences for engaged users with Piano with fully scaled customization and connecting audiences with offsite benefits

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  • Three Ways to Increase the Value of Anonymous Users On Your Website

    Three Ways to Increase the Value of Anonymous Users On Your Website

    Every paid subscriber starts out as a casual user. Here are three ways to increase the value of fly-by visitors to your website.

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  • Piano Academy Petite Amsterdam 2021 in Review

    Piano Academy Petite Amsterdam 2021 in Review

    Piano Academy returned in September 2021 with presentations for publishers and broadcasters on subscriptions, analytics and personalization.

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  • How to Build Profiles for Unknown Visitors and Convert Them into Customers

    How to Build Profiles for Unknown Visitors and Convert Them into Customers

    Discover how first-party contextual data will allow you to build cross-device user profiles and drive conversions with personalized customer experiences.

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  • How to Create a Better User Experience to Convert Fly-by Users into Loyal Subscribers

    How to Create a Better User Experience to Convert Fly-by Users into Loyal Subscribers

    Publishers and news brands are experimenting with different levels of personalization to improve the experience of visitors to their sites and to encourage them to become more loyal, regular readers.

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  • How to Build User Profiles with a Data Management Platform (DMP) to Increase Subscriber Conversions

    How to Build User Profiles with a Data Management Platform (DMP) to Increase Subscriber Conversions

    If publishers want to convert website visitors into paying customers, they’ll need to master the art of using data to create audience profiles.

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  • How to Make More Strategic Decisions With Contextual Data

    How to Make More Strategic Decisions With Contextual Data

    Contextual data helps you understand more about your users to deliver more personalized experiences to them and go beyond just a lead’s name to understand their industry, work, and content preferences

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  • How Progressive Profiling Helps Build Rich Audience Segments

    How Progressive Profiling Helps Build Rich Audience Segments

    Progressive profiling is a method of gradually acquiring zero- and first-party data from your users and slowly piecing together detailed audience profiles using those insights.

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  • Lessons from Public Media for the Post-Third-Party Cookie Future

    Lessons from Public Media for the Post-Third-Party Cookie Future

    Whether it's subscription or sponsorship, public media outlets leverage their content with the goodwill of their audiences. Brand loyalty is the secret to public media's success.

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  • The Importance of First-Party (and Zero-Party) Data

    The Importance of First-Party (and Zero-Party) Data

    First-party and zero-party data are invaluable because both are provided directly by the user, so you know where it’s sourced, which means it also tends to be more accurate than third-party data.

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  • Piano Monthly News Roundup: July 2021

    Piano Monthly News Roundup: July 2021

    A quick recap of the top stories we loved diving into over this last month! Right now, we’re tuned in to all the buzz about Google’s third-party cookie deprecation delay and what it means.

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  • Tactics to Adopt Immediately to Prepare for Third-Party Deprecation

    Tactics to Adopt Immediately to Prepare for Third-Party Deprecation

    These fundamentals to safeguarding your business and your data will ensure you'll be prepared for the day cookies are eliminated.

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  • How to Evaluate an Identity Solution

    How to Evaluate an Identity Solution

    Clear criteria can be helpful when looking for an identity solution. Here are five recommendations for evaluating and testing identity solution providers as the clock winds down on third-party cookies

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  • How to Win the Post-Third-Party Future

    How to Win the Post-Third-Party Future

    With cookie deprecation approaching, now is the time for publishers and other owners of first-party data to align on forward-looking strategies

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  • Don’t Let Google Dictate Your Plans Now that Third-Party Cookie Deprecation is Delayed

    Don’t Let Google Dictate Your Plans Now that Third-Party Cookie Deprecation is Delayed

    Google confirmed that it will now not phase out support for or use of third-party cookies until later in 2023, setting their deadline back two years from what was originally announced in ear

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  • How the Right Data Can Build Brand Value and Protect Consumer Privacy

    How the Right Data Can Build Brand Value and Protect Consumer Privacy

    We recently continued our discussion of third-party cookie deprecation with Ad Age Studio 30 and ID5 on "How the right data can build brand value and protect consumer privacy."

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  • How the right data can build brand value and protect consumer privacy30:58

    How the right data can build brand value and protect consumer privacy

    A sea change in measurement is underway, as the industry begins to move beyond its longtime reliance on third-party data to target consumers. But what's really the best long-term option for companies

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  • Zero- vs. First-Party Data

    Zero- vs. First-Party Data

    We break down the differences between zero- and first-party data, both helpful data types for building up a better understanding of your users.

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  • How BuzzFeed and Other Publishers are Optimizing First-Party Data

    How BuzzFeed and Other Publishers are Optimizing First-Party Data

    Ad Age Studio 30 partnered with Piano for a virtual roundtable discussion in April with leaders from five media corporations moderated by Studio 30 Editor John Dioso, Peter Turner and Joanna Catalano.

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