Piano News

  • Piano Named Organization of the Year in 2021 Sales and Marketing Technology Awards

    Piano Named Organization of the Year in 2021 Sales and Marketing Technology Awards

    The Business Intelligence Group has recognized Piano as Organization of the Year in the 2021 Sales and Marketing Technology Awards, known as “The Sammys.”

    Read Article
  • Piano Monthly News Roundup: July 2021

    Piano Monthly News Roundup: July 2021

    A quick recap of the top stories we loved diving into over this last month! Right now, we’re tuned in to all the buzz about Google’s third-party cookie deprecation delay and what it means.

    Read Article
  • How to Evaluate an Identity Solution

    How to Evaluate an Identity Solution

    Clear criteria can be helpful when looking for an identity solution. Here are five recommendations for evaluating and testing identity solution providers as the clock winds down on third-party cookies

    Read Article
  • Monthly News Roundup: June 2021

    Monthly News Roundup: June 2021

    Here’s a quick recap of the top stories we loved diving into over this last month! This month we look at the content and journalism side of subscriptions and how each can serve a different purpose.

    Read Article
  • Lessons Learned from the Pandemic-Era Subscription Boom

    Lessons Learned from the Pandemic-Era Subscription Boom

    Let’s explore the main highlights across digital engagement, retention and conversion during COVID-19 and unpack how publishers can use this data to prepare for future shifts in consumer demand.

    Read Article
  • Monthly News Roundup: May 2021

    Monthly News Roundup: May 2021

    A quick recap of the top stories we loved diving into over this last month! As parts of the world start to reopen, we’re focused on subscription performance beyond the COVID-19 subscription surge.

    Read Article
  • How BuzzFeed and Other Publishers are Optimizing First-Party Data

    How BuzzFeed and Other Publishers are Optimizing First-Party Data

    Ad Age Studio 30 partnered with Piano for a virtual roundtable discussion in April with leaders from five media corporations moderated by Studio 30 Editor John Dioso, Peter Turner and Joanna Catalano.

    Read Article
  • Piano Raises $88 Million, Adds LinkedIn to Investor Group

    Piano Raises $88 Million, Adds LinkedIn to Investor Group

    Piano announced an $88 million fundraise, led by Updata Partners with supporting investments from Rittenhouse Ventures and Linkedin Corporation.

    Read Article
  • Piano Releases Inaugural Subscription Performance Benchmark Report

    Piano Releases Inaugural Subscription Performance Benchmark Report

    For the first time ever, we’ve packaged up this data into our inaugural, bi-annual Customer Journey Benchmarks Report so you can see the numbers that matter most to your subscription business.

    Read Article
  • Piano Introduces Suspicious Activity Report, a Real-Time Solution for Password-Sharing

    Piano Introduces Suspicious Activity Report, a Real-Time Solution for Password-Sharing

    In response to the password-sharing trend, Piano has released a Suspicious Activity Report for publishers to identify password-sharers and engage them with appropriate communication, pricing and terms

    Read Article
  • Piano Announces Premier Addressability Partners to Expand First-Party Data Acquisition Capabilities

    Piano Announces Premier Addressability Partners to Expand First-Party Data Acquisition Capabilities

    Piano will give clients choice and flexibility in harnessing their own data for onsite in the lead-up to third-party cookie deprecation with a new solution and key partnerships.

    Read Article
  • Monthly News Roundup: April 2021

    Monthly News Roundup: April 2021

    Your monthly roundup of the latest industry news from Piano.

    Read Article
  • Retiring Third-Party Cookies: Stop Panicking and Start Planning

    Retiring Third-Party Cookies: Stop Panicking and Start Planning

    Google is testing privacy controls and doesn't plan to adopt new tracking tech after phasing out third-cookies. Start planning for the transition away from third-party cookies instead of panicking.

    Read Article
  • Piano Named “Data Management Solution of the Year” in 2021 Data Breakthrough Awards Program

    Piano Named “Data Management Solution of the Year” in 2021 Data Breakthrough Awards Program

    Piano today announced that it has been selected as the winner of the “Data Management Solution of the Year” award in the 2021 Data Breakthrough Awards program conducted by Data Breakthrough.

    Read Article
  • Monthly News Roundup: March 2021

    Monthly News Roundup: March 2021

    Your monthly roundup of the latest industry news from Piano. This month we are focusing on all things cookieless and data.

    Read Article
  • Financial Times-Backed News Site Sifted Launches Paywall with Piano

    Financial Times-Backed News Site Sifted Launches Paywall with Piano

    Sifted, the FT-backed news website covering the world of European start-ups, launched a paywall after two years in business to generate a “deeper attachment” with its readers and more stable income.

    Read Article
  • How Publishers Are Maximizing Retention After the COVID-19 Subscription Surge

    How Publishers Are Maximizing Retention After the COVID-19 Subscription Surge

    Coming out of this pandemic subscription surge, many publishers are focusing more on retention. Our data shows a boost in median retention rates in annual and monthly subscriptions.

    Read Article
  • AT Internet Joins Piano to Form Industry-First Customer Experience Platform Powered by Contextual Analytics

    AT Internet Joins Piano to Form Industry-First Customer Experience Platform Powered by Contextual Analytics

    Piano has joined forces with AT Internet, a European leader in digital analytics and contextual data.

    Read Article
  • Piano Academy is Back

    Piano Academy is Back

    Piano Academy is back!

    Read Article
  • Piano Software Elevates Flagship Product Composer

    Piano Software Elevates Flagship Product Composer

    Piano’s core product, Composer, is now enhanced with new data and machine learning capabilities for more powerful customer journey design

    Read Article
  • loading
    Loading More...