Optimizing Your Subscription Business

Expertise and data can help you optimize the performance of your subscription program. Read our best articles on how to improve, maintain, and grow your subscription business based on data-driven best practices and insights.

  • Lessons Learned from the Pandemic-Era Subscription Boom

    Lessons Learned from the Pandemic-Era Subscription Boom

    Let’s explore the main highlights across digital engagement, retention and conversion during COVID-19 and unpack how publishers can use this data to prepare for future shifts in consumer demand.

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  • Piano Releases Inaugural Subscription Performance Benchmark Report

    Piano Releases Inaugural Subscription Performance Benchmark Report

    For the first time ever, we’ve packaged up this data into our inaugural, bi-annual Customer Journey Benchmarks Report so you can see the numbers that matter most to your subscription business.

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  • How El Espanol, Tamedia and Teknisk Ukeblad Mastered Post-Pandemic Retention47:17

    How El Espanol, Tamedia and Teknisk Ukeblad Mastered Post-Pandemic Retention

    Covid led to massive surges in traffic and subscriptions over the last year. Now that this initial boost is over, international publishers talk about how they’ve retained the subscribers they won.

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  • Introducing Snackable Subscription Highlights

    Introducing Snackable Subscription Highlights

    We’ve designed Best Practices Highlights to break down the subscriptions strategies, underpinned by industry-leading expertise and data-driven benchmark data from across hundreds of publishers.

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  • How The Daily Beast Redefined Their Concept of Loyalty by Using Data to be Dynamic in Onsite Experiences16:02

    How The Daily Beast Redefined Their Concept of Loyalty by Using Data to be Dynamic in Onsite Experiences

    Using Piano’s Likelihood to Convert scoring model, The Daily Beast used data to rethink who their most loyal users are, and developed targeted marketing experiences for these users and other audience

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  • How Publishers Are Maximizing Retention After the COVID-19 Subscription Surge

    How Publishers Are Maximizing Retention After the COVID-19 Subscription Surge

    Coming out of this pandemic subscription surge, many publishers are focusing more on retention. Our data shows a boost in median retention rates in annual and monthly subscriptions.

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  • 9 Stats for Subscription Success

    9 Stats for Subscription Success

    Consider these nine stats that can help you build a subscription business that delivers personalized journeys for each subscriber, driven by a deeper, data-driven understanding of their needs.

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  • How The Spectator’s User-First Digital Strategy Extended Their Centuries Old Brand

    How The Spectator’s User-First Digital Strategy Extended Their Centuries Old Brand

    Thanks to Piano, The Spectator was able to create personalized experiences, in real-time, while maintaining the editorial philosophy of their print publications on the digital platform.

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  • Get Past the Paywall: Boost Engagement to Reduce Churn

    Get Past the Paywall: Boost Engagement to Reduce Churn

    Subscription businesses are most successful when they fully understand user behavior from the moment they first hit the site, and well past the conversion point into their subscription experience.

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  • Get Past the Paywall:  Make The Right Offer The Right Way

    Get Past the Paywall: Make The Right Offer The Right Way

    Capturing the attention of your onsite visitors is only part of the journey towards converting them into full-time subscribers.

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  • Get Past the Paywall:  Personalize Engagement to Reach Users

    Get Past the Paywall: Personalize Engagement to Reach Users

    Personalization demonstrates a commitment to build that trust and encourage users to build and maintain long-term subscription relationships with the publication.

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  • A Guidebook to the Subscriber Journey

    A Guidebook to the Subscriber Journey

    Tracking third-party cookies, advertisers and marketers have tried to put the right ads in front of the right people but with the demise of third-party data they most adopt a zero-party data strategy.

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  • 5 Ways to Turn Window Shoppers Into Subscribers

    5 Ways to Turn Window Shoppers Into Subscribers

    For publishers to see maximum value from rising reader revenue they’ll need to develop a smart pricing and promotion strategy that converts this influx of casual browsers into paying subscribers.

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  • How Crain Communications uses pricing research to grow revenue

    How Crain Communications uses pricing research to grow revenue

    Veebha Mehta is the CMO at Crain Communications, a diverse business publisher with titles spanning the advertising, healthcare, investment, automotive, and plastics industries. When she assumed...

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  • Lessons from FIPP World Congress 2020 – How Funke Mediengruppe’s new subscription strategy helps finance local journalism

    Lessons from FIPP World Congress 2020 – How Funke Mediengruppe’s new subscription strategy helps finance local journalism

    Funke Mediengruppe is one of the leading publishers in Germany, focusing on local news, digital and national magazines. They operate 12 local newspapers, all with subscription model now.

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  • Data-Driven News: How Winnipeg Free Press Earned 5x Increase in New Registrations and Trial Sign-ups

    Data-Driven News: How Winnipeg Free Press Earned 5x Increase in New Registrations and Trial Sign-ups

    Already dedicated to offering the best local coverage in their market, the Winnipeg Free Press knew they needed something more to win over registrants and subscribers.

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  • 10 Strategic Recommendations Fueled by Piano’s Benchmark Data

    10 Strategic Recommendations Fueled by Piano’s Benchmark Data

    A Guidebook to the Subscriber Journey outlines 10 key recommendations to help fuel subscription growth.

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  • Why Zero-Party Data Is Publishers’ Secret Weapon in a Post-Cookie World

    Why Zero-Party Data Is Publishers’ Secret Weapon in a Post-Cookie World

    The clock is ticking on third-party data.

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  • Strength in Numbers: The Transformational Power of Publisher Alliances

    Strength in Numbers: The Transformational Power of Publisher Alliances

    As publishers compete with behemoths like Google and Facebook for advertising dollars, alliances have proven a winning formula. Strength, they’ve found, really does come from numbers.

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  • Lessons From the Nordics: 5 Ways to Get More Out of Mature Subscription Strategies

    Lessons From the Nordics: 5 Ways to Get More Out of Mature Subscription Strategies

    Media companies across Norway, Sweden, Denmark and Finland were early to adopt digital subscription products and have been perfecting their strategies since.

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