{"id":15238,"date":"2024-06-27T13:19:24","date_gmt":"2024-06-27T13:19:24","guid":{"rendered":"https:\/\/piano.io\/fr\/?p=15238"},"modified":"2024-06-27T13:21:27","modified_gmt":"2024-06-27T13:21:27","slug":"data-performance-ecommerce-adeo","status":"publish","type":"post","link":"https:\/\/resources.piano.io\/fr\/resources\/data-performance-ecommerce-adeo\/","title":{"rendered":"La data, au c\u0153ur de la performance e-commerce et de l&#8217;optimisation du parcours client"},"content":{"rendered":"\n<h2 class=\"framer-text framer-styles-preset-h5gkmw\" data-styles-preset=\"ws4kQbIfS\">Comment ADEO pilote sa strat\u00e9gie d\u2019excellence op\u00e9rationnelle gr\u00e2ce \u00e0 l\u2019Analytics<\/h2>\n<p>Le paysage du e-Commerce s&#8217;est radicalement transform\u00e9 apr\u00e8s la crise du Covid. Le succ\u00e8s ne repose plus seulement sur l&#8217;augmentation des ventes, mais sur l&#8217;adoption d&#8217;une vision client plus holistique, ax\u00e9e sur l\u2019excellence op\u00e9rationnelle et une exp\u00e9rience sans faille.<\/p>\n<p>Webinar exclusif avec la participation de Fr\u00e9d\u00e9ric Van Cauwenberge, Head of CRO &#038; Performance web groupe chez ADEO, o\u00f9 nous explorons comment les e-commer\u00e7ants peuvent prosp\u00e9rer dans ce nouvel environnement gr\u00e2ce \u00e0 l\u2019Analytics, en se concentrant sur les bonnes donn\u00e9es, \u00e0 chaque \u00e9tape du parcours client.<\/p>\n<p>Au cours de cette session, nous abordons les points suivants :<\/p>\n<ul>\n<li>Comment exploiter les donn\u00e9es Analytics pour aller au-del\u00e0 de la \u2018Mise au Panier\u2019 et favoriser la relation client \u00e0 long terme et l\u2019atteinte de l&#8217;excellence op\u00e9rationnelle.<\/li>\n<li>D\u00e9couvrez les techniques permettant d&#8217;int\u00e9grer les \u00e9l\u00e9ments de livraison et d&#8217;optimiser chaque \u00e9tape du parcours d\u2019achat, de la prise de conscience \u00e0 l&#8217;apr\u00e8s-achat.<\/li>\n<li>Explorez comment croiser et agir sur les insights cl\u00e9s de l\u2019exp\u00e9rience client.<\/li>\n<li>D\u00e9couvrez l&#8217;importance de la d\u00e9mocratisation des donn\u00e9es, de l&#8217;\u00e9ducation a l&#8217;acc\u00e8s aux bonnes donn\u00e9es pour que chaque membre de votre organisation puisse prendre des d\u00e9cisions \u00e9clair\u00e9es.<\/li>\n<\/ul>\n<p>Visionnez ce webinaire en replay pour d\u00e9couvrir comment ADEO utilise l\u2019Analytics pour piloter sa strat\u00e9gie d\u2019excellence op\u00e9rationnelle et optimiser le parcours client de mani\u00e8re efficace et innovante.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment ADEO pilote sa strat\u00e9gie d\u2019excellence op\u00e9rationnelle gr\u00e2ce \u00e0 l\u2019Analytics Le paysage du e-Commerce s&#8217;est radicalement transform\u00e9 apr\u00e8s la crise du Covid. Le succ\u00e8s ne repose plus seulement sur l&#8217;augmentation des ventes, mais sur l&#8217;adoption d&#8217;une vision client plus holistique, ax\u00e9e sur l\u2019excellence op\u00e9rationnelle et une exp\u00e9rience sans faille. Webinar exclusif avec la participation de [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":15239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,20],"tags":[214,213,212],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La data, au c\u0153ur de la performance e-commerce et de l&#039;optimisation du parcours client &bull; Piano<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment prosp\u00e9rer dans le e-commerce en alliant l&#039;excellence op\u00e9rationnelle et l&#039;exp\u00e9rience client. Webinar exclusif avec la participation d&#039;ADEO. 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